Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Network.
Social Media:
Twitter at a crossroads: audience growth won't be enough in 2010.
5 free social monitoring tools discussed.
Web...
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Top online retailers set a record for the volume of promotional email they sent last week. According to Chad White, research director at Responsys and author of the Retail Email Blog, top online retailers sent their subscribers an average of...
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A winter blizzard that buried much of the mid-Atlantic between one to two feet of snow last weekend delivered online retailers an early Christmas present in the form of unexpectedly higher sales.
Data from several e-retailers and technology providers suggested that...
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Facebook has built an ad strategy that relies heavily on engagement ads and other social media-appropriate ads - a strategy that could well be the reason why the site is set to pass MySpace in ad revenue next year.
That milestone...
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Though the overall advertising environment in 2009 was glum by most accounts, a number of trends are nonetheless continuing to take hold as the industry evolves to meet new marketplace realities, according to The Nielsen Company. (via MarketingCharts)
Most notably, Nielsen...
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Digsby, an IM and Twitter client, is integrating a new real time ad platform into News Feeds - a reflection of the growing influence of Twitter and other social platforms that stream day-to-day online conversations.
Digsby is one of the first...
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