Dec 23, 2009 | Agency Business, Analytics, Automated & MarTech, Brand Metrics, Creative & Formats, Mobile Phone, Trade Shows & Events
Though the overall advertising environment in 2009 was glum by most accounts, a number of trends are nonetheless continuing to take hold as the industry evolves to meet new marketplace realities, according to The Nielsen Company. Most notably, Nielsen said,...Dec 23, 2009 | Analytics, Automated & MarTech, Email, Retail & E-Commerce
Top online retailers set a record for the volume of promotional email they sent last week. According to Chad White, research director at Responsys and author of the Retail Email Blog, top online retailers sent their subscribers an average of 4.1 promotional emails...Dec 23, 2009 | Boomers & Older, Broadcast & Cable, Media & Entertainment, Youth & Gen X
For the second year in a row, Americans say that Frank Capra’s It’s a Wonderful Life is? their favorite holiday movie, according to recent results from The Marist Poll’s annual holiday movie survey.? More than one-fourth (26%) of Americans say that...Dec 23, 2009 | Analytics, Automated & MarTech, Food & Restaurants, Hispanic, Household Income, Media & Entertainment, Retail & E-Commerce, Social Networks and Forums, Television, Youth & Gen X
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this Christmas week, but still may be worth a peek: Top 10 Things That Make You a Good PR Client Internet Use Grows among...Dec 23, 2009 | Broadcast & Cable, Media & Entertainment, Television
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...