Ad Strategies:
NAA says behavioral advertising can help revive flagging revenues.
Email Marketing:
Holidays to restore e-mail marketing levels.
Cyber Monday:
Shoppers have retailers singing on Cyber Monday.
Social Media:
The fastest-growing brands on Facebook.
Smartphones:
Big marketing budget drives Droid sales.
E-Readers:
Seven reasons why e-readers will make great...
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Though 88% of execs at US non-profit organizations are currently experimenting with social media, only 51% report using it actively and 79% are uncertain about how to demonstrate its value for their organization, according to a survey conducted by Weber...
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Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a...
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Major retailers in the US are using Twitter this holiday season to engage in instant, one-on-one conversations with their customers about sales, service and technical issues, shopping news, and other topics.
The move represents the growing emergence of Twitter as a...
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Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend.
While "Twi-hard" teen girls were the expected...
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Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month.
The company's chief executive, Tim Armstrong, said that content is the one area on the web that...
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New tools for placing and measuring online automotive ads are coming to market for dealers and automakers, many of which are also gearing up for increased online advertising next year.
Inventory Leads, Email Manager
New enhancements from Autobytel are one example....
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Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Industry:
Ad-Industry optimism reaches two-year high.
Online Retail:
Cyber Monday traffic, spending increases.
comScore: Thanksgiving weekend continues strong momentum...
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More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such disclosures in print ads, according to a study...
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Internet videos created to promote mobile homes, chewing gum, beer and tech products are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor Goviral as the most interesting and innovative in November 2009, reports...
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Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped...
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Websites are a growing force in consumers' decisions to donate to non-profit organizations, and charities that use the internet to solicit funds can benefit from making their sites easier to use - and ensuring that donations are properly processed.
A recent...
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Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with engaging their local communities and generating social media buzz...
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Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and...
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In an effort to explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10...
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Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect.
YouTube launches beta to serve video watch pages with the lowest latency possible.
Search:
Bing upgrades Map with Twitter overlay,...
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As online video becomes a more accepted, widespread, measurable and cost-effective communications tool it is poised to enhance - and even replace - some of the more labor-intensive marketing and training functions at many businesses, according to a recent blog...
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Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads.
According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs...
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Reports are getting louder that some - perhaps as many as one in four - email marketing messages sent on Cyber Monday were not delivered to recipients' inboxes.
Nearly one-fourth of email marketing messages did not reach their intended...
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Companies of all sizes, from Google down to specialized firms such as location-focused ad network, Lat49, have been working to develop new approaches to geotargeted advertising that aren't search-based.
These attempts, for the most part, have been relatively small and narrowly...
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Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google sees growth in online video ads.
Mobile Computing:
Microsoft: Mobile operators becoming robust PC retailers.
Marketing Strategies:
70% of online marketers don't have...
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For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble.
That, however, has not stopped...
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Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of...
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In conjunction with the upcoming debut of tablet computers, Sports Illustrated is developing a tablet-friendly new offering that will marry components of the magazine’s print and digital versions.
The move is the latest in a string of efforts by other newspapers...
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Microsoft has rolled out a Bing Maps beta that - with its enhanced imagery and 3-D functionality - is undoubtedly designed to take on Google. Other features though, including the ability to overlay social media such as tweets -...
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Measurement:
IMMI issues new cross-platform metrics, mobile on rise.
Search:
Google promotes place pages in shop windows.
Yahoo and Microsoft finalize search agreement.
Google acquires AppJet.
Social Networks:
MIT team wins DARPA contest.
Friendster undergoes "green" facelift, reported close to sale.
Smartphones:
Apple's game changer, downloading now.
How will Verizon defend...
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Southwest Airlines is the latest example of a company turning to social media - Facebook in this case - to promote a service or special offer. It joins countless of other companies, from Fortune 500 to start ups, that are...
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Companies are developing new ways to track and segment consumers online, even as legislation and industry regs potentially loom for this activity. Google's last search tweak is the most recent - and most visible - update to this technology. Other...
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New digital formats that want to compete with the nascent e-reader device are raising questions about its long term viability.
The success of the Amazon's Kindle, along with the subsequent entrance of Barnes & Noble's Nook, and Sony's Digital Reader, at...
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Women are a sleeper force behind Activision Blizzard's 'Call of Duty' success - and many other games as well. The franchise has surpassed $3 billion in retail sales worldwide, according to NPD, Charttrack, GfK and internal Activision estimates. In September...
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The Interactive Advertising Bureau has joined the ranks of companies and advocacy groups attempting to get ahead of upcoming privacy legislation by offering up their own solution to the growing complaints about online behavior tracking.
IAB has launched an educational campaign...
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Media Strategies:
Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
CNN invests in neighborhood news feed Outside.In.
Springer to launch paid online content.
Ad Campaigns:
LG pulls out stops with 'Avatar' campaign.
Industry Stats:
Growth returns to global ad spending in 2010 -...
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Google has expanded - dramatically - its search capabilities with new developments in real time, mobile and language technologies that will be available on both the desktop and mobile phone.
In Real Time
Google Real Time Search is a feature that merges...
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IAC’s Citysearch announced a new integration with Twitter that enables local businesses to incorporate their existing Twitter presence - or create a new Twitter account - directly from their Citysearch business profile.
The free feature, made available through Twitter’s new Sign-Up...
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EyeBuyDirect.com, a site that sells prescription eyeglasses, has been using a mix of strategies to convert causal browsers to sales. These strategies range from virtual imaging tools for the frames, to simple online surveys, to feedback analytics - to a...
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RCA Music Group is releasing a full stream of Alicia Keys' upcoming album, "The Element of Freedom," exclusively to the artist's 1.2 million Facebook fans. RCA Music has partnered with Involver to stream the tracks from her new...
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Ad remarketing - also known as ad retargeting - is currently the most under-used online marketing technology, according to a new survey. That, however, is likely to change as some ad platforms - a group that includes Yahoo - begin...
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Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right price.
Tiger's travails a boon to Yahoo portal.
Mobile Computing:
Apple tablet may arrive by Spring.
TV Everywhere:
AT&T Wireless CEO: U-Verse takes...
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Major publishers that usually compete with one another - Conde Nast, Hearst, Meredith, News Corporation, and Time Inc. - announced that they are entering into a collaborative independent venture to develop open standards for a new digital storefront that will...
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Tremor Media has launched a video ad-banner format that may address government fair balance requirements for online pharma advertising - as well as hold users' attention online. The product, called Rx In-Stream, uses shorter-form, pre-roll video in place of the...
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SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, according to a list released by SEO.com. In issuing the list, the firm said that the best strategies...
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A growing number of email marketing vendors are rolling out iPhone Apps of their products, despite the relatively small role email marketing messaging currently plays with mobile, at least among retailers.
According to the Retail Email Guide to Multichannel Engagement...
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Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza,...
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Media:
AOL to think locally now.
Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek.
Online Ad Strategies:
Using SEO to promote your App.
Smartphones:
AT&T floats new pricing schemes for iPhone users.
Search:
Google introduces Speed Tracer for faster web.
Is Google real time a...
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A majority of U.S. women use social networking sites, and half of them say social networking sites influence their shopping habits. These are some of the key findings from a new study on online socials networking among women performed by...
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Nearly $16 billion has been spent during the first 36 days of the 2009 holiday shopping season, marking a 3% increase vs. the corresponding days last year, according to new data from comScore, Inc., which also found that 28% of...
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At the end of last month Philip Zelinger, president of Ad Agency Online, an automotive advertising resource, instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels. ...
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Bulldog Solutions and Frost & Sullivan are partnering to offer services to advertisers that want to build microsites for related content or to develop other integrated marketing products - a growing but still unmet need among online advertisers, according to...
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CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay...
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Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident with analytics.
How to use Google analytics intelligence alerts for data feeds.
Analyzing AdWords positions in Google Analytics.
Measurement:
comScore launches...
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