Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music inks online ad technology deal.
comScore, Massive team up to study gamers' behavior.
Social Media:
How to market a business with Facebook.
Leaked: The...
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As cautiously optimistic global C-suite executives continue to focus on cost-containment, they expect their advertising and communications providers to be more critical to their business strategy in the coming months, according to (pdf) research from Doremus and the Financial Times....
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While customers like coupons and retailers like customers, everybody appears to like mobile technology. That's why campaigns that incorporate all three - in a variety of permutations - are becoming increasingly popular.
Among other twists, retailers have recently launched hyper-local mobile...
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Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium.
"Ironically, that story...
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As the holiday season kicks into full swing, some airlines are finding that email campaigns offering deep discounts or bargains - and a short shelf life - are hitting their mark.
One well-targeted campaign last week by European airline Aer Arann...
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