Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music inks online ad technology deal.
comScore, Massive team up to study gamers' behavior.
How to market a business with Facebook.
Leaked: The... continue reading »
As cautiously optimistic global C-suite executives continue to focus on cost-containment, they expect their advertising and communications providers to be more critical to their business strategy in the coming months, according to (pdf) research from Doremus and the Financial Times.... continue reading »
While customers like coupons and retailers like customers, everybody appears to like mobile technology. That's why campaigns that incorporate all three - in a variety of permutations - are becoming increasingly popular.
Among other twists, retailers have recently launched hyper-local mobile... continue reading »
Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium.
"Ironically, that story... continue reading »
As the holiday season kicks into full swing, some airlines are finding that email campaigns offering deep discounts or bargains - and a short shelf life - are hitting their mark.
One well-targeted campaign last week by European airline Aer Arann... continue reading »