Nov 12, 2009 | Agency Business, Financial Services
As cautiously optimistic global C-suite executives continue to focus on cost-containment, they expect that their advertising and communications providers will become more critical to their business strategy in the coming months, according to (pdf) research from...Nov 12, 2009 | Analytics, Automated & MarTech, Financial Services, Youth & Gen X
Three in four US adults (75%) are trying to increase their financial know-how because of the current economic crisis, according to a study by Mintel Comperemedia, which found that Americans of all ages crave better financial knowledge. Among those with a thirst for...Nov 12, 2009 | Media & Entertainment, Out-of-Home, Trade Shows & Events
A new forecast from PQ Media reveals that the research firm has significantly lowered its prediction for digital out-of-home (DOOH) growth for 2009 and 2010, but still sees long-term promise in the DOOH market, reports MediaBuyerPlanner. While PQ Media previously...Nov 12, 2009 | Media & Entertainment
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...