Online Marketing Strategies:
Online advertisers doing less monkeying around.
Web marketing tips to target holiday shoppers.
Mobile Marketing:
E-mail marketers don't get mobile marketing.
Web marketing start-up Constant Contact is now a giant.
E-Readers:
Creative is latest to tackle e-book readers.
E-readers may not solve publisher woes yet.
Search:
Bing's...
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Sprint, bCODE, and Screenvision are partnering on a new mobile coupon offering that will enable Sprint customers to receive special concession-stand savings at 500 participating movie theaters.
The move indicates a growing shift into mobile-focused promotion programs, which consumers are increasingly...
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A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online.
TV Everywhere is an initiative under way by Time Warner...
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Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle.
Though it is rare nowadays to find a...
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Social networking sites are increasingly becoming a prime target for spammers - a point driven home recently by the massive $711 million judgment Facebook was awarded against the so-called "king of spam" Sanford Wallace.
Spam has been a staple of most...
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Online Ad Networks:
Microsoft and OpenX in deal to boost their online ad businesses.
Microsoft vs. Google: clash of the online advertising titans.
Microsoft and OpenX to swap referrals. Whither Atlas?
AOL, Yahoo: smart buys for savvy giant.
Questions for Microsoft Advertising's Jed Nahum on...
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The National Hockey League (NHL) is using Twitter’s new "Lists" tool to connect and share online conversations by its fans regarding the league’s individual teams.
The league’s initiative is among the first examples of a major brand using the recently-debuted Twitter...
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A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy...
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Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products...
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A new Google AdWords feature now enables users to compare multiple offers or quotes from mortgage companies, a development that is certain to cause dismay among lead-generation companies in the home-financing space.
But the new feature, "Comparison Ads," which was rolled...
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Advertising:
AOL advertising revenue continues to fall.
Ad Campaigns:
AT&T sues Verizon over '"There's a Map for That" Ad.
'Stealth' Droid commercial looks amazing.
Gaming:
Playfish sees social games as industry driver.
Search:
Google launches Ad Sitelinks.
Google adds "Page Preview" to search options.
Social Media:
Microsoft reveals new-look MSN.
Smartphones:
T-Mobile reports...
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Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites.
Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new...
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Though mobile advertising has historically relied upon text messages to reach consumers, pressure is now mounting for mobile marketers to find newer and more innovative ways to reach their target audiences.
As more mobile ad inventory enters the pipeline and a...
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Pizza Hut announced last week that it has generated more than $1 million in sales from its iPhone and iTouch application within three months of launch.
The app, which enables users to order pizzas and other foods as well as play...
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In what appears to be indicative of Twitter's success and growing popularity, a new gadget has hit the market that has been developed specifically - and solely - for users to send and receive tweets.
TwitterPeek, a $99.95 device with...
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Online Media:
Murdoch: Plan to charge for online content delayed.
News Corp reports steep drop at digital unit.
Search:
Google Analytics for mobile apps rolls out.
New Google Commerce Search introduced for retailers.
Google addresses privacy concerns with Dashboard.
How-to: preview search results in Google, Bing
Social Media:
Digg...
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With 100 days left until the 2010 Winter Olympics in Vancouver, NBC Universal is adding a variety of new high-tech and social media features to its main Olympics website, NBCOlympics.com, to generate interest in the games and boost video views...
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Social networks, mobile operators and online retailers now have new payment options to offer customers, thanks to new products by PayPal and Amazon.
PayPal, whose dominance in the online payments space has been threatened by both Amazon and Google, just launched...
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Nintendo is releasing a new model of its DSi portable game system with design features that will appeal to seniors – a rapidly growing gaming constituency.
The screen size for the DSi XL will be twice the current iteration's, but at...
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Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs.
The new corporate option,...
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Ad Strategies:
The problem with social media agencies.
News Corp.'s Miller: Will the display ad market come back?
Ad Campaigns:
Sirius kicks off most aggressive ad campaign.
Guinness creates multi-million dollar ad for 'World' campaign.
Email Marketing:
Mansell Group acquires email marketing biz.
Search:
Yahoo out to earn...
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Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year.
The inclusion of the contests and other online elements represents a shift in the...
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Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year.
Though overall online ad spending among retailers is expected to increase this holiday...
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Two separate online security threats aimed at publishers and online advertisers are converging to form an even more potent force: Scareware is increasingly piggybacking in rogue ads to cause serious financial havoc and digital distrust - in some cases of...
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As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental.
From the economy's influence on the burgeoning "do-it-yourself" culture to an increasing reliance on collective wisdom, information-based...
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Media Strategies:
Murdoch will likely remove sites from Google's index.
Social Media:
Which ad networks did Facebook shut down?
Panel advice: Take deliberate approach to social media.
Empty MySpace offices plague News Corp.
Twitter incorporates retweeting in beta launch.
Smartphones:
Android 2.0 introduces improvements for mobile video.
Adobe's Photoshop...
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Booksellers and content providers are focusing more attention on a specialty niche that is showing robust growth: digital books for children and teens. The splashiest effort to date has been the launch of Disney Digital Books, but there have been...
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ABC.com is introducing a new feature that will enable viewers who stream online TV shows to attach comments to specific scenes, and then share their commentary with friends on Facebook.The tool, called "ABC Social: Episode Commentary," debuted Saturday, Nov. 7...
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Early indicators show that three weeks since its release, Microsoft's OS Windows 7 has become a best seller. The question is, what part of its ad campaign played a role in that success?
First the stats: On November 2, NPD Group...
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If a new privacy proposal set forth by the European Union (EU) becomes law, it could potentially reach all the way across the Atlantic to have a chilling effect on US online marketing practices. In a nutshell, the proposed regulation...
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More retailers are using out-of-home (OOH) digital technology to publish customers' accounts of their shopping or service experience, and American Eagle Outfitters (AE) is one of the most recent - and perhaps the most elaborate - examples to date.
OOH screens...
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Online Ad Strategies:
Groups redirect health-care ads to cheer and jeer Democrats.
Local online to grow 12% in 2009; will slow next year.
Burberry looks online for ways to gain customers.
Search:
Google to deliver new "Caffeine" search after holidays.
Social Media:
How Cisco's collaboration portfolio stacks...
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A new website is now offering women the chance to rent up to 160 different designer dress styles for a fraction of their retail cost - and then return them after they've been worn.
In a model similar to that used...
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Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers.
First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in...
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The US Food and Drug Administration (FDA) is exercising its recently acquired regulatory authority over the tobacco industry by targeting online ads for cigarette products that are aimed at youth.
In this case, the government agency has sent warning letters to...
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As Black Friday and Cyber Monday draw near, a slew of new online websites and tools are springing up to help consumers locate the bargains they want.
Deal News and BlackFriday.org are two examples of sites that have recently made improvements....
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Online Ads:
Online ads are booming, if they're attached to a video.
Media Strategies:
Murdoch bets on survival without Google.
Google says Murdoch stories can be taken off.
Verizon is spending $100 per Droid for ads.
Does Apple really want to sell magazines?
Ad Tech:
Google tests skippable...
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News organizations have been ramping up for the 2010 Winter Olympics in Vancouver with a host of digital campaigns they hope will inspire more online interest. NBC Universal, for example, is adding a variety of new high-tech and social media...
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A new economy is set to emerge for digital media distribution in which global consumers will be willing to divulge their private details in exchange for highly sophisticated customization, but companies will have to earn their customers' trust first, according...
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"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with...
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The Pharmaceutical Research and Manufacturers Association of America (PhRMA) is proposing a solution to the industry's online ad woes on the eve of a two-day Food and Drug Administration (FDA) hearing about the pharmaceutical industry's use of social media and...
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Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music inks online ad technology deal.
comScore, Massive team up to study gamers' behavior.
Social Media:
How to market a business with Facebook.
Leaked: The...
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As cautiously optimistic global C-suite executives continue to focus on cost-containment, they expect their advertising and communications providers to be more critical to their business strategy in the coming months, according to (pdf) research from Doremus and the Financial Times....
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While customers like coupons and retailers like customers, everybody appears to like mobile technology. That's why campaigns that incorporate all three - in a variety of permutations - are becoming increasingly popular.
Among other twists, retailers have recently launched hyper-local mobile...
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Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium.
"Ironically, that story...
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As the holiday season kicks into full swing, some airlines are finding that email campaigns offering deep discounts or bargains - and a short shelf life - are hitting their mark.
One well-targeted campaign last week by European airline Aer Arann...
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Pharma Marketing:
FDA tackles gray area of social media.
Media Strategies:
Forbes buys online photo platform FlipGloss.
Search:
Google tests product listings ads.
Smartphones:
RIM, Microsoft's mobile app stores becoming more user friendly.
Gaming:
October NPD: game sales stumble, PS3 tops Xbox 360.
Xbox Live will link to Twitter, Facebook,...
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Earlier this week, Google announced that it is partnering with airports and their wireless internet providers in major US markets to offer free Wi-Fi at 47 airports this holiday season.
The news comes as Google’s two major online search competitors, Microsoft’s...
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The fashion industry is jumping into the crowdsourcing fray with the launch of JUSTPROUD, a community-driven fashion brand that will enable members to contribute to the design, the modeling of clothes and the photographs for eventual ad campaigns.
Developed by California-based...
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PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis...
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