Oct 29, 2009 | Local & Directories / Small Biz, Out-of-Home, Personalization, Retail & E-Commerce, Travel & Hospitality
Nearly one-fifth of US consumers who saw a specific ad on their GPS device clicked through to find nearby retail locations for the advertiser, and up to 6% of GPS users visited a business location after seeing a related an ad on their device, according to a survey by...Oct 29, 2009 | Analytics, Automated & MarTech, Brand Metrics, Paid Search
The average online American visited 87 web domains, had 53 internet sessions, surfed 2,645 pages and spent 57 seconds per page in September 2009, according to data from The Nielsen Company. This data remains relatively unchanged from the number of sessions (51) and...