Demand for environmentally sustainable mobile devices will be the primary driver behind the growth of "green" handsets, which could - in the most transformational scenario - see global shipments grow to 485 million units by 2014, according to a report... continue reading »
The growing popularity of smartphones in Canada is expected to drive more mobile banking by customers that hope to replicate online banking habits on a more flexible platform: checking balances, transferring cash and paying bills.
RBC and Scotiabank already offer such... continue reading »
A total of 367 hospitals in the US now use one or more social media tools to reach patients and other stakeholders, according to the most recent analysis from Ed Bennett, a hospital website manager who maintains a site devoted... continue reading »
Twitter is testing a new feature called Lists among a handful of users.
Much like desktop app Tweetdeck, Lists enables users to create lists of Twitter accounts, grouped by interest. "For example, you could create a list of the funniest... continue reading »
While the anticipated communications service isn't yet ready for a public launch, Google has announced plans to launch a limited preview of Wave, which is already in testing among select developers.
Wave was developed by an Australian team led by brothers... continue reading »
Online Americans using social networks such as Facebook, MySpace and LinkedIn are more likely to be more affluent and more urban than the average American, according to a study of social networker demographics by Nielsen Claritas, which provides in-depth segmentation... continue reading »
The decline in global ad spending looks to have bottomed out in the second quarter of the year, with the rate of decline in spending slowing from the previous three months, according to Nielsen.
Global ad spending slid 5.8% in Q2... continue reading »
Despite an initial hypothesis that increased time on social networks might be taking Americans away from their email, a Nielsen Company analysis found that the heaviest social media users actually use email more, perhaps because of the steady stream... continue reading »
The British High Court is permitting an injunction to be served to an anonymous user on microblogging site Twitter.
The user, who has been posing as right-wing political blogger Donal Blaney of website Blaney's Blarney, is accused to breaching Blaney's copyright.
Blaney,... continue reading »
Google has added new features to Search Options, an offering it released in May that enables users to filter and terrace search results from a side panel.
New, rather self-explanatory search filter options include:
Specific date range
More shopping sites
Fewer shopping sites
Visited... continue reading »
A survey of advertising and marketing executives, conducted by staffing service The Creative Group, showed that 34% of respondents intend to add staff within the next year, while just 10% plan to cut staff.
The rest said they plan to keep... continue reading »
Having a "presence on social networks" is one of the top priorities for marketers in 2010, with nearly six in 10 planning to include social-media spending in their next-year's marketing budget, according to the "2010 Media Planning Intelligence Study" from... continue reading »
At the annual conference for the Online News Association, CEO/co-founder Ev Williams announced to journalists that he feels no pressure to come up with a revenue model for Twitter.
According to Williams, a lesson he's learned from having founded several companies... continue reading »
Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products... continue reading »
Time Inc.'s John Squires has come up with a means that he hopes will save the magazine industry: a Hulu for glossies, All Things Digital reports.
Squires is in the process of convincing publishers to join his joint venture, which is... continue reading »
Big Blogger is watching. Starting December 1, anyone who endorses things online or on TV will now come under increased scrutiny from the F.T.C.
In an effort to keep up with technology, the U.S. Government plans to get a better handle... continue reading »
The number of online Americans who click on display ads has dropped by 50% since 2007 - and now stands at only 16% of all US internet users, according to updated results from the "Natural Born Clickers" study from... continue reading »
Count National Public Radio among the recent media sources to focus on local news coverage as a way to survive in the publishing industry these days.
The public broadcaster recently received a $3 million grant from the Corporation for Public Broadcasting... continue reading »
More than one-third (34%) of advertising and marketing executives intend to add staff within the next year, while just 10% plan to decrease staffing levels at their firm, according to a survey about future hiring plans by the Creative Group.... continue reading »
Matching Yahoo's local ad unit model, Google is finally rolling out its own version of short ad listings for local businesses. These Local Listing Ads will contain only basic information about a business, such as contact info and a link,... continue reading »
Amazon has dropped the price of its basic e-reader even further to $259. The unit had originally debuted two years ago for $399. Additionally, an international version that costs $279 will now be made available in over 100 countries. The... continue reading »
No longer relegated to living on YouTube, virals have become mainstream and need their due. So goes the thinking behind the second annual Viral Film Festival.
The brainchild of French buzz agency Vanksen, the competition seeks to recognize the impact that... continue reading »
Mobile media company JiWire, in conjunction with Row 44, has announced the world's first ad-supported Wi-Fi shopping network for commercial airlines. Carriers Southwest and Alaska are already installing the system on their existing planes.
An audience apparently receptive to such a... continue reading »
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
Enfatico finally folds.
$300 million will buy a lot of agency soccer balls.
Google's memory lapses.
Nvidia halting chipset development
AT&T to allow Skype on iPhone network.
Nortel... continue reading »
In the growing debate over paid vs. free content, the AP is reportedly looking at its current licensing arrangements with news organizations. Specifically, they're looking at charging more for premium content delivered in a more timely manner.
The current rate charged... continue reading »
The Texas-based computer maker is reportedly planning to release a cell phone early next year incorporating Google's Android operating system.
Late this past summer in China, Dell revealed a version of the new smart phone, described as a "proof of concept... continue reading »
Surpassing rival Microsoft's 547 million in total number of videos served, the three-year old YouTube says they've now passed the 1 billion per day mark.
Previously, comScore had reported numbers for their U.S. market to be in the neighborhood of 10... continue reading »
They're more annoying than anything, and some feel it's a waste of the government's time, but the issue of loud TV commercials is once again coming under scrutiny in Washington.
Introduced by California Democratic Rep. Anna Eshoo, the CALM act (Commercial... continue reading »
Advertisers will look anywhere to reach consumers these days. Your personal photos are now as good a place as any.
"Visual endorsement engine" Udorse allows users to link areas of their existing online photo collections directly to the sites of brands... continue reading »
Lufthansa has announced plans to reintroduce internet service a number of long-distance flights by the first half of 2010.
The company deactivated in-flight internet service three years ago because of weak demand.
The offering, dubbed FlyNet, enables users to connect with wifi-enabled... continue reading »
BOSS developers are now able to add Yahoo Search ads in their search results, enabling them to potentially monetize apps they've built, according to the Yahoo Search Blog.
Interested users must qualify in an approval process operated by Domain Development Corp.,... continue reading »
Two months after Google CEO Eric Schmidt departed Apple's board, Arthur Levinson, who serves on both boards, has resigned from Google's.
The move was greeted with pleasure by the Federal Trade Commission, which is in the process of examining overlapping board... continue reading »
French digital agency Vanksen is launching its second annual Viral Film Festival, a celebration of good videos — and bad ones — that had made their mark on the internet.
Ads both approved and unapproved may be entered in the contest,... continue reading »
Last August, social news site Digg launched a program that incorporates sponsored links into user-generated new streams. The questions at that time revolved around whether the experiment would succeed, and whether Digg's users would revolt against the effort.
The program enables... continue reading »
More than four in 10 (42%) agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010, according to a forecast and industry update report from Adcentricity, which found that... continue reading »
After much speculation within the industry, financial news service Bloomberg announced this week that it is acquiring BusinessWeek magazine and its website from McGraw-Hill.
Terms weren't publicly disclosed, but the sale is reported to be close to $5 million, according to... continue reading »
The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth... continue reading »
LinkedIn, the social networking site for business professionals, announced Wednesday that it has reached 50 million users worldwide.
In a post on the company’s blog, LinkedIn CEO Jeff Weiner said that while it took the social network more than a year... continue reading »
With the holidays around the corner, Amazon.com yesterday announced the launch of a new shipping option that provides customers with same-day delivery in seven major US cities.
The new... continue reading »
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a... continue reading »
Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities.
While industry-regulatory give and take on marketing... continue reading »
According to CEO Eric Schmidt, Google's Android mobile platform is on a trajectory toward mainstream adoption — something that will position Google to definitively dominate the mobile search market.
"Android adoption is about to explode," proclaimed Schmidt during the company's Q3... continue reading »
Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market... continue reading »
The Interactive Advertising Bureau (IAB) is protesting portions of the Federal Trade Commission's new rules (pdf) governing endorsements and testimonials - namely its stepped up expectations of bloggers - and has called on the FTC to rescind these rules.
FTC Clamps... continue reading »
Despite the growing popularity of internet shopping, most online shoppers still want to reach a living and breathing person when they have a question, problem or issue. A recent study found that a live voice is still the most preferred... continue reading »
The Wall Street Journal said last week that it has passed USA Today to become the #1 newspaper in the US by weekday circulation, though the USA Today - the longtime holder of this distinction - is still claiming it... continue reading »
The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent... continue reading »
Google has launched a new tool that promises to help marketers judge how, or even whether, a particular online ad campaign has raised brand awareness or active user interest - an ROI metric that is still surprisingly difficult to capture.... continue reading »
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.
Ford, NFL find limited success in marketing to an emerging online Hispanic constituency.
Now that Facebook and Twitter are practically mainstream, what's next for social networking?
Internet marketing... continue reading »
Hundreds of universities - and many of the world's top business schools - are increasingly publishing lectures, seminars, and conferences on iTunes, YouTube, and other online platforms.
The explosion of recordings, which are offered free of charge, enable general online... continue reading »