2009 September 16 - MarketingVOX

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The latest practical news and developments at the intersection of search, email, social media, mobile marketing, web analytics, online advertising, ecommerce and more.

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Cutbacks Force Greater Marketing Accountability, Collaboration

Widespread budget cuts in 2009 and demands from top management to do more with less have forced corporate marketers to step up their accountability/measurement efforts and improve collaboration with other organizational departments, according to a recent survey from Marketing Management... continue reading »

GOOG Hopes Fast Flip Opens Profit to Publishers

Formal Agency Evals Conducted by 82% of Marketers

Rubicon Absorbs Others to Improve User Targeting Capabilities

Adobe Penetrates Online Ad Arena with Omniture Coup