2009 September 15 - MarketingVOX

The Voice of Online Marketing	\| MEDIA KIT \| NEWS TIPS
The latest practical news and developments at the intersection of search, email, social media, mobile marketing, web analytics, online advertising, ecommerce and more.

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Cost-Per-Lead Figures Vary by Vertical

Companies in the travel industry have the highest cost-per-lead (CPL) to obtain basic consumer information through opt-in digital advertising, while companies in the technology industry have the lowest CPL for basic information but the highest CPL for premium information, according... continue reading »

Bamboozled By Fake Ad, NYTimes.com Suffers Malware Attack

Mobile Users Only Half as Likely to Click on Ads

Bing Soups Up Search with Image-Only Results

20% of Tweets are Brand-Oriented