For the second quarter of 2009, total newspaper ad sales fell 29% to $6.8 billion, down from $9.6 billion last year, according to Q2 figures released by the Newspaper Association of America.
As evidence of the continued toll the recession... continue reading »
Subscribers to Google's popular Gmail service exhibit higher click and open rates and lower bounce rates than subscribers to Yahoo mail, Hotmail and AOL email, and thus appear to be more engaged with the email messages they receive, according to... continue reading »
Bell and Microsoft are wrapping up their five-year online partnership in Canada, allegedly to pursue "separate internet strategies."
"Green funds" have hit the $1 billion mark at certain venture firms.
Sony personal computers shall now come outfitted with Google's Chrome browser.
Legal,... continue reading »
This article has been updated.
Later today eBay will reportedly announce a deal to sell Skype, its internet-based calling service, to a group of private investors. The group is likely to include just-conceived VC Andreessen Horowitz, which is headed by Netscape... continue reading »
Congress has received multiple demands from a coalition of privacy groups and consumer advocates to limit companies' ability to track online users and serve targeted advertising.
In letters sent to members of the House Commerce Committee on Tuesday, the group wrote,... continue reading »
Global spending on mobile advertising will increase 74% this year, to $913.5 million, and mobile ad spending is expected to surpass $13 billion by 2013, according to a new report from Gartner.
The report indicated that the Asia-Pacific region, North... continue reading »
Citizen-generated media site NowPublic has been purchased by Examiner.com, a unit of Clarity Digital Group.
Four-year-old NowPublic enables users to read and share news, all the way down to their neighborhood blocks. The deal was valued at about $25 million; NowPublic... continue reading »
An English-language version of Yahoo Meme, Yahoo's Twitter-inspired microblogging platform, is in the works.
The service launched in Portuguese in early '09, followed by a Spanish version last month. Now, when users in the US visit meme.yahoo.com, they are brought to... continue reading »
Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.
The mobile video audience... continue reading »
July gains at environmentally friendly "green" websites and automaker sites were the result of consumer interest in the "Cash for Clunkers" program, while students seeking to fill summer-vacation hours spurred increases in traffic to toy and teen sites, according to... continue reading »
In a relationship forged by agency Blue Barracuda, Pizza Hut Delivery is partnering with online film/TV aggregator blinkbox.com to offer discounted films when users order a pizza.
Films available for streaming under the liaison will include "Gran Torino" and "Body of... continue reading »
Nokia is partnering with Facebook to launch a "lifecasting" feature that weds both the socnet and the mobile vendor's handsets.
The service would enable users to post locations and status updates from their phones to their Facebooks. It debuts in October... continue reading »
More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.
Since 2006, ownership of video iPods has grown by a factor of... continue reading »
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from... continue reading »
Social networking sites accounted for more than 20% of display ads viewed online, with MySpace and Facebook combining to deliver over 80% of ads for the social networking category, according to a June 2009 comScore study of US online display... continue reading »
Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email.
Results include restaurant recommendations, local movie times,... continue reading »
In a decidedly more intensive way of marketing via mobile, indie movie Rage has partnered with Babelgum to arrange a film premiere on handsets.
Babelgum will use its iPhone/iPod-ready mobile app to deploy one episode from the movie per day, starting... continue reading »
Yesterday Google decided to make public concessions to publishers outside the US, part of an effort to ease concerns over its Google Books project.
In October 2008, Google was granted temporary approval for a settlement that enables it scan non-copyright-protected books... continue reading »
Text messaging and email are quickly emerging as ways to obtain coupons in the US, with 8.6 million (8%) of the country's households currently using one or both of these methods to receive money-saving offers, according to (pdf) an analysis... continue reading »
Technorati, at one time the go-to place to locate popular blogs by topic, is planning a strategy that will pit it against the industry it once attempted to organize and aid.
The company is now in the process of hiring writers... continue reading »
US advertising spending was measured at $56.9 billion in the first half of 2009, a decline of 15.4% - or $10.3 billion - compared with first two quarters of 2008, according to data released by The Nielsen Company.
Cable... continue reading »
In a set of written comments filed Friday, the Federal Trade Commission (FTC) urged the Federal Communications Commission (FCC) to consider privacy issues associated with behavioral targeting when crafting its national broadband strategy.
In particular, the FTC referred to deep-packet inspection,... continue reading »
The average American now watches an all-time high of more than 141 minutes of TV per month, and mobile and online video consumption are up significantly in the second quarter of 2009, according to Nielsen's latest A2/M2 Three Screen Report,... continue reading »
Data from social media services vendor ViTrue says Tuesdays are the day in which click-through rates are highest on content posted on Facebook-based brand pages: 9.89%.
Brand pages are like human profiles, except for companies. They typically aggregate news about the... continue reading »
Though women are "exceptionally active" in online social networking activities, they are overwhelmingly uninfluenced - and often "turned off" - by brands hawking products and services in the social-media space, according to a study released by Q Interactive's Women's Channel... continue reading »
The New York Times reports on the military's embrace of social networks — both to recruit new soldiers, give existing ones an opportunity to let off steam and share public opinion on the war.
For example, General Ray Odierno, who commands... continue reading »
Google is reportedly preparing a movie rental service for YouTube, the Wall Street Journal reports.
The service — which would compete with online rental firms like Apple, Amazon and Netflix — is pending closed testing among 10,000 employees. The pilot shall... continue reading »
The "Cash-for-Clunkers" program, the healthcare debate, rising unemployment, the Swine flu and other issues drove more than than 81 million Americans, or 42% of the US internet audience, to US-government websites in July 2009, according to an analysis of... continue reading »
A document sent to the Newspaper Association of America reveals that Google is planning to unveil a micropayment system over the course of the next year.
The hope is that newspapers will use it in their efforts to find a new... continue reading »
Nearly half (45%) of US employers use social networking sites to dig up information about job candidates, a significant jump from 22% last year, according to a survey commissioned by CareerBuilder, which also found that another 11% of employers have... continue reading »
Federated Media has launched Ad STAMP, an ad platform designed to integrate more naturally into social networks — traditionally high-traffic markets that endure low display ad click-throughs.
Under the Ad STAMP system, three units deluge a site concurrently — meaning the... continue reading »
Google is incorporating user-created YouTube reviews onto releated results pages in Google Product Search.
"Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the 'Similar Items' section of the page," the company explained. One... continue reading »
More than two-thirds (67%) of online Americans now report that they have streamed or downloaded digital video content from the internet, and most feel it's reasonable to watch embedded ads in online TV and movies if the desired video content... continue reading »
Digital agency R/GA, a subsidiary of Interpublic Group, has made Liz Sivell the creative director of its London office. Sivell — who reports to ECD James Temple — will pay special attention to the global Nokia e-marketing account.
Prior to this... continue reading »
Display ad campaigns can increase visits from search engines by nearly 14%, and boost paid-search click-throughs by nearly 15%, according to a recent study by iCrossing.
The company said display campaigns also aid brand awareness, recognition and preference by attracting visitors... continue reading »
About 15% of Twitter traffic, 10% of MySpace traffic and 7% of Facebook traffic is porn spam, according to security expert Alexandru Catalin Cosoi of BitDefender, as quoted in The Globe and Mail.
What's more, as porn spam rises on social... continue reading »
The Federal Trade Commission has approved a settlement that forces Sears Holdings Management Corp. to destroy data it collected from online users.
Users downloaded Sears' tracking software, which monitors web activity, between April 2007 and January 2008. Each was paid $10.
The... continue reading »
eavy.com, a destination site for young males which drew 1.9 million U.S. visitors in July (per Nielsen Online), is launching a terrestrial radio program in the hopes of expanding its audience.
The show, Sumosonic, will be hosted by Guns n’ Roses... continue reading »
Yahoo is preparing to sell 57.48 million shares of Alibaba.com, China's largest B2B marketplace. The sale will raise about $150 million — the full 1.14% stake it purchased four years ago.
When Yahoo made the purchase, Alibaba took charge of Yahoo... continue reading »
The speed at which a mobile site loads, the ease of navigation, and the quality of the site content - in that order - are the top three things that determine whether a mobile web user will return to... continue reading »
Late last week, co-founder Biz Stone sent an email to news outlets informing them of changes to Twitter's Terms of Service.
An overview appears on Twitter's blog; but in short, they follow thus (from the blog):
Advertising—In the Terms, we leave the... continue reading »
Handheld maker Nokia has purchased "certain assets" of micro-social networking site Plum Networks, MediaPost reports.
Plum began life as a social bookmarking site, then evolved to into the social networkign space. It enables users to build private networks based on connections... continue reading »
Companies in the travel industry have the highest cost-per-lead (CPL) to obtain basic consumer information through opt-in digital advertising, while companies in the technology industry have the lowest CPL for basic information but the highest CPL for premium information, according... continue reading »
Over the weekend, The New York Times Co.'s site, NYTimes.com, was victimized by what appeared to be a legitimate advertiser — whose ads suddenly attacked site visitors with aggressive adverts that appeared to be virus warnings, the Times reports.
"The culprit... continue reading »
Though recent growth in the US smartphone market has sparked increased interest in the mobile-ad market, mobile internet users - and especially iPhone users - are only about half as likely as non-mobile internet users to click on ads,... continue reading »
Microsoft search engine Bing has launched a beta of Visual Search, a form of search that lets users sift through image-based results, rather than links.
"Start with pictures to find results faster," the tagline reads. Silverlight must be installed to use... continue reading »
A study by a research team at Penn State has found that 20% of Tweets tend to be brand-related, for better or for worse.
"People are using tweets to express their reaction, both positive and negative, as they engage with these... continue reading »
Widespread budget cuts in 2009 and demands from top management to do more with less have forced corporate marketers to step up their accountability/measurement efforts and improve collaboration with other organizational departments, according to a recent survey from Marketing Management... continue reading »
This week Google Labs launched Fast Flip, a news/story search engine that provides results as screenshots of relevant articles.
The idea behind Fast Flip is to enable users to visually "flip" through the information they most want to read. Headlines and... continue reading »
The vast majority of client-side marketers (82%) report that their companies regularly conduct formal agency performance evaluations, according to a survey conducted by the Association of National Advertisers (ANA), in partnership with marketing services firm 'mktg.'
The establishment of... continue reading »