Of the 17 European countries individually tracked in April 2009, Germany's online audience was the continent's largest, racking up 40 million unique visitors during the month, according to data from comScore World Metrix service (via MarketingCharts).
In terms of unique... continue reading »
Google has updated AdWords Editor, a desktop application for managing AdWords campaigns.
Users may now:
Import files via CSV (Excel) format
Handpick which campaign(s) to download and edit, as opposed to having to download all of them at once.
View and organize new keywords... continue reading »
Ad firm SocialMedia.com and MySpace announced the launch of Interaction Ads, a variation on SocialMedia.com’s word of mouth (WOM) social ads, released in March.
Interaction Ads invites MySpace members to enter information about themselves, which is then used in conjunction with... continue reading »
40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17 percent of respondents consider it a lead tactic, according to a study by the The Center for Exhibition Industry... continue reading »
Ad Networks and Analytics:
Email marketing tech firm Silverpop is launching a drag-and-drop editor for clients' lead management programs.
Agencies and Marketing Execs:
Founders and executive members of online affiliate network Hydra — including its former COO, CSO, CFO, EVP and VP —... continue reading »
Hoping to sate agencies' thirst for transparency, control and more granular insights in conversational media ads, BuzzLogic has launched the Conversational Advertising Dashboard in beta.
"Conversational marketing is still a new medium for many advertisers, and media without measurement is not... continue reading »