Two-thirds of marketers have shifted emphasis to more short-term strategies - such as pricing deals - in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and 'mktg.'...
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Digital out-of-home is projected to be one of the areas in out-of-home to experience growth this year, with an expected rise of 9% in 2009, according to PQ Media. (This is down from an approximate increase of 11.2% in digital...
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Among the more popular gimmicks of the digital marketing space is the integration of the personal information into a campaign — either in the form of an invented news story or as part of a celebrity appeal. Examples of this...
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More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.
The survey revealed...
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In what could be interpreted as an aggressive move into Amazon territory, Google is planning to sell digital versions of new books directly to its users.
"The move would pit Google against Amazon.com, which is seeking to control the e-book market...
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On grounds that America's 21st century economic prosperity depends on them, President Barack Obama announced plans to protect the country's computer networks from cyber attacks.
The Obama Administration is developing a cyber security office in the White House; the President said...
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Of the 17 European countries individually tracked in April 2009, Germany's online audience was the continent's largest, racking up 40 million unique visitors during the month, according to data from comScore World Metrix service (via MarketingCharts).
In terms of unique...
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Google has updated AdWords Editor, a desktop application for managing AdWords campaigns.
Users may now:
Import files via CSV (Excel) format
Handpick which campaign(s) to download and edit, as opposed to having to download all of them at once.
View and organize new keywords...
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Ad firm SocialMedia.com and MySpace announced the launch of Interaction Ads, a variation on SocialMedia.com’s word of mouth (WOM) social ads, released in March.
Interaction Ads invites MySpace members to enter information about themselves, which is then used in conjunction with...
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40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17 percent of respondents consider it a lead tactic, according to a study by the The Center for Exhibition Industry...
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Ad Networks and Analytics:
Email marketing tech firm Silverpop is launching a drag-and-drop editor for clients' lead management programs.
Agencies and Marketing Execs:
Founders and executive members of online affiliate network Hydra — including its former COO, CSO, CFO, EVP and VP —...
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Hoping to sate agencies' thirst for transparency, control and more granular insights in conversational media ads, BuzzLogic has launched the Conversational Advertising Dashboard in beta.
"Conversational marketing is still a new medium for many advertisers, and media without measurement is not...
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Newspapers ad sales dropped 28.3% in the first three months of 2009, down $2.6 billion from the prior year, according to statistics posted on the Newspaper Association of America (NAA) website.
Print ad sales fell by an unprecedented 29.7% to...
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Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study...
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Hoping to garner the loyalty of audiences more accustomed to consuming news online than on TV, CBS News is partnering with Ustream to stream newscasts and live reports over the 'net, including (often-unfiltered) conferences and speeches. Ustream will also air...
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Marketers hoping to break through mailbox clutter most often use the words "news," "party" and "free," in their subject lines to entice readers to open their messages, according to a report from MailerMailer.
An analysis in MailerMailer's ninth bi-annual Email...
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Marketers dishing dough for site traffic via AdWords may not know that many final transactions don't occur until later - when users return to the site organically. And Google Analytics, by default, attributes transactions to the last referrer.
This how-to by...
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Today Facebook debuted Facebook Ads, customized for Pages and Events. This means businesses can promote Pages or Events on the right-hand side of select demographics' profiles, outfitted with a "Become a Fan" or "RSVP to This Event" link within the...
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Discount retailer Target is entering a joint promotional partnership with online fashion/popular culture site DailyCandy.com. According to the Wall Street Journal (via RetailerDaily), Target will feature a section on its e-commerce site called "Red Hot Shop" with content from DailyCandy...
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Total minutes spent on Facebook in April 2009 increased nearly 700% year-over-year, while the time spent on social networking and blog sites overall has increased 83% vs. April 2008, according to (pdf) data from Nielsen Online.
Facebook time grew...
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The average US adult watches 5 1/2 hours of live TV every day, but online videos for just a few minutes a day, according to a report from the Council for Research Excellence.
The study, sponsored by media research firm Nielsen,...
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Facebook has begun a closed beta pilot of its payment system for app developers.
The program would create a universal currency for all Facebook apps, making it easier for users to purchase across vendors — and ideally enabling both developers and...
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Ad Networks and Analytics:
Google unveiled a free local search dashboard that gives businesses the ability to enhance listings in Google Maps, mainly by providing statistics on the most-oft searched keywords to stats on local search traffic and ZIP codes.
Agencies and...
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To prepare iPhone app developers for the iPhone 3.0 OS, mobile ad platform AdMob announced three new types of ad units. Each boasts social, search and rich media merits, respectively, and will be available in July.
The new units:
Mobile Social Networking,...
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At an Internet Week event Tuesday night, Chief Digital Officer Jonathan Miller of News Corp. expressed the likelihood that some TV shows and movies on Hulu will be restricted to paying subscribers.
Hulu is a premium content syndicator owned by News...
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Over half of corporate communications professionals (54%) surveyed say digital communications has a significant impact on their organization's overall communications plan, according to Heyman Associates Executive Search (via MarketingCharts).
But while the influx of new online tools has revolutionized the...
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Social news giant Digg announced a new ad platform called Digg Ads, which will let users control what ads appear on the website by voting up or "burying" ads, much the way they can "bury" stories.
Digg has struggled to...
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Women spend more money during times of crisis and when they are depressed than they spend during stable times in their lives, according to a recent study from the UK's University of Hertfordshire (via AlphaGalileo and MarketingCharts).
The research,...
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In promotional emails directed to regular customers, retailer Target has begun testing localization features — meaning that, depending on where a recipient lives, s/he may see content specific to his/her local or preferred Target store.
"For instance, the emails feature...
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To promote Bing, its just-launched search engine, Microsoft has purchased prominent content placement inside TV shows and on Hulu, reports The New York Times.
The first ad, labeled "Syndrome," was put together by JWT and begins airing this week:
In addition...
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Propelled by a significant increase in video viewing on YouTube, US internet users watched 16.8 billion online videos during April 2009, a 16% increase vs. March, according to monthly data from the comScore Video Metrix service.
Total viewing time amounted...
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The advent of a new kind of search engine - aka Microsoft’s Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results.
Bing pulls content from indexed websites and...
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The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%.
While the medium will still snare just 1.8% of total marketing budgets, total spend will grow from...
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This week FatTail launches the PageGage RAFT (reach and frequency tool), whose aim is to enable online publishers to squeeze more profit out of their display ad inventory.
RAFT automatically combines ad contract data and site content by buying search traffic...
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In spite of increased online activity and news coverage about the growing influence of blogs and social networks, new research from Mintel continues to show that real-life referrals are more influential to consumers than those received online, MarketingCharts reports.
The...
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Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process.
La Russa sued Twitter in early May for cybersquatting, trademark infringement...
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Google has launched a Local Business Center (LBC) dashboard, which enables business owners to control the content of business listings as they appear on Google Search and Google Maps.
On a practical level, the Local Business Center gives SMBs a broader...
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The number of paid subscriptions to digital editions of magazines has leapt since 2007, according to the Audit Bureau of Circulations (via MediaBuyerPlanner).
In the first six months of 2007, 56 consumer magazines had fewer than 500,000 paid subscriptions to digital...
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California Governor Arnold Schwarzenegger has announced plans to save the state money by phasing out school textbooks and replacing them, little by little, with internet-based learning material.
Last year, California spent $350 million on textbooks alone. The state presently faces a...
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College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study by researchers at Ohio State University.
While the...
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Almost 50% of the businesses that buy search ads directly from Google and other internet search companies don't come back the following year, according to research on local search advertising (via the Wall Street Journal).
The study from research firm Borrell...
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Agencies and Marketing Execs:
Rajeev Motwani, a Stanford CS professor who contributed to the development of Google, died at age 47 at his Atherton home.
Nike's appointed Gino Fisanotti to Marketing Director, UK and Ireland.
Draftfcb launched a "real-time marketing division," which will...
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Adobe is altering its software so that Flash-based games and videos will be able to operate on different handsets without being modified, the Wall Street Journal reports.
"Smart phones are where the game is now," stated CTO Kevin Lynch. "Our chips...
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North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon.
The Global...
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IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease.
"Content...
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Microsoft's position in the online search market improved substantially in the days following the introduction of its new search engine Bing, according to a very preliminary analysis by comScore.
The study found that during the first week of Bing's public...
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Online security firm Mcafee has released a report about the most dangerous search terms online — terms that, once sought, may lead users to unsafe malware websites.
Of the 50 riskiest expressions to search across sites like Google, Yahoo, Live, AOL...
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Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions).
1. Keywords
Regularly adding new keywords to your ad groups will help you...
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Beginning at 12:01AM EDT on Saturday, June 13, Facebook's vanity URLs feature goes live.
Vanity URLs enable users to personalize their Facebook link, making it easier to distribute to others and self-promote.
It is also better for search engine optimization purposes:...
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craigslist's revenue for 2009 is estimated at more than $100 million, according to a study from Classified Intelligence Report, a publication of Orlando-based web consultant AIM Group, via the New York Times.
The San Francisco-based online classified ads company, which promotes...
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