Discovery launched a three-pronged marketing campaign - across mobile, the internet and gaming - geared toward the cable net's growing fan base for the show The Deadliest Catch, reports MediaBuyerPlanner.
The campaign, for the fifth season of the hit series about... continue reading »
Land Rover launched an integrated campaign using Twitter and out-of-home venues like billboards and taxi TVs.
The campaign uses "hashtags," or words used in tweets that make it easier to follow a conversation via online searches, in out-of-home venues to... continue reading »
Recent high-profile media coverage suggests a large percentage of the US population participates in online social networking and microblogging, but over half of Americans (51%) do not use Twitter or participate in either of the two largest social networking sites... continue reading »
Ad Networks and Analytics:
DogTime Media — a network devoted to pet owners and the $43.5 billion annual pet market — has blossomed to 350 publishers and 349 pet bloggers: 13.7 million unique visitors in March. That's 43% growth from January... continue reading »
Social news site Digg is axing its ad partnership with Microsoft a full year before the deal is set to expire - and will rely on its own sales force to sell ad inventory, CNET reports.
The 3-year contract, which... continue reading »