Microsoft's Live Search is reportedly testing the incorporation of logos into sponsored search listings.
The program is being piloted internally, according to unnamed Microsoft representatives, but was observed by a search marketing researcher whose IP was "probably […] erroneously targeted as...
continue reading »
Only a few months after the shutdown of San Jose-based web hosting company McColo, which was reportedly responsible for an estimated 75% of the internet's daily junk, spam is back where it was before the crackdown.
The report from Postini, which...
continue reading »
Chief Financial Officer Gideon Yu has been pushed out of Facebook. The news went public when the social network stated its intentions to seek a replacement "with public company experience."
Yu's departure was announced internally first, but when news sources began...
continue reading »
Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals.
Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with...
continue reading »
Approximately 2.5 million broadband households in the US and Canada would be ready to purchase an internet-connected TV if it is priced at a $100 premium over regular TV sets, according to a recent consumer study from Parks Associates.
This...
continue reading »
Ford Motor Company was the top auto advertiser in January 2009, reaching nearly one-third of the US online audience with 481 million display ad impressions, according to a comScore analysis of online automotive advertising, based on data from its Ad...
continue reading »
Goodmail Systems just released CertifiedVideo, a system that enables companies and nonprofits to incorporate streaming video into the body of email messages (provided that they are opt-in).
CertifiedVideo was first announced in December, at which time Goodmail boasted a partner base...
continue reading »
Per-message fees may kill the business model for SMS and MMS-based marketing, concluded a panel at the CTIA Wireless 2009 Mobile Life conference.
24% of consumers who have received an mobile-based offer respond to such messages, according to a July survey...
continue reading »
More than 90 million US consumers (78% of retail shoppers) currently use newspaper coupons, and 40 million (40% of shoppers) say they are likely to use coupons accessed online, according to a new coupon use and interest survey from Platform-A...
continue reading »
Adrollo has launched a service that enables iPhone app developers to switch between different ad networks without submitting a new application to Apple.
The offering currently supports five different ad networks, with more expected to follow.
From the Adrollo dashboard, developers can...
continue reading »
Wikia, a collaborative, Wikipedia-style spin on search, is shutting down.
Wikipedia founder Jimmy Wales pointed to the economy, telling News.com "It was going to take at least an another year to two before it's usable by the public, and we can't...
continue reading »
Nearly three-fourths (71%) of US communications and human resources professionals in a recent survey are getting the right amount of information about the current state of their company during the recession, but many would like more opportunities to use social...
continue reading »
Hearsay from "people close to the negotiations" report Google is in late-stage talks to purchase Twitter, the trendy microblogging site of the moment.
The rumor spins forth from TechCrunch, which speculates the price will be north of the $250 million valuation...
continue reading »
In a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a study by McPheters & Company conducted in cooperation with Condé Nast and...
continue reading »
Google beefed up its search capabilities by introducing an international version of Google Suggest.
Google Suggest, launched last August, simplifies searches by providing suggestions based on popular keywords after a few keystrokes are entered. It also auto-corrects spelling mistakes and...
continue reading »
In an ongoing attempt to bait advertisers and a broader slice of the Chinese audience, Google's Chinese arm has formed an alliance with a number of music labels, including EMI, Warner Music Group and Vivendi's Universal.
The labels will work in...
continue reading »
Charles Schwab put its $100 million traditional and digital media account into play; incumbent, Omnicom's PHD - under which the company consolidated its buying and planning business in 2005 - has been invited to pitch and is meeting with Charles...
continue reading »
Journalists who work online are more optimistic about the future of their profession than are news people tied to offline media, but still believe the internet is changing the values of journalism for the worse, according to a survey from...
continue reading »
Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany's Hubert Burda Media — a company with which it strategically liaised in 2008.
In addition to Mizuho, the...
continue reading »
Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research, LLC...
continue reading »
As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com.
The news was covered in the Amazon Associates FAQ section...
continue reading »
FriendFeed launched a beta version of its site yesterday with a redesign that is supposed to make it easier and faster to use.
FriendFeed, originally launched in October 2007, is a social aggregator that consolidates the updates from social media websites,...
continue reading »
YouTube looks to jump 20% in advertising revenue in 2009, if a Credit Suisse report proves correct - but will still suffer a loss of $470 million because of costs accrued, reports MediaBuyerPlanner.
Though the site still pulls the majority of...
continue reading »
US visits to social networking websites increased 4% in February 2009 vs. February 2008 among a custom category of 55 of the top properties, while visits decreased 1% compared with January 2009 among those sites, according to data from Hitwise...
continue reading »
T-Mobile is preparing a thrust intended to both broaden use of Google's Android platform and strengthen its ties with the search giant.
The company plans to sell a home phone by early 2010, followed by a tablet computer, both of which...
continue reading »
Google yesterday announced it is partnering up with CVS Pharmacy, one of the largest pharmacy chains in the US, to provide patients with online access to their prescription drug history through Google Health accounts.
Google Health allows users to import their...
continue reading »
Coupon redemption in the fourth quarter of 2008 grew nearly 10% compared with Q407, the first significant jump in redemption since the early 1990s, according to data from promotions transaction settlement company Inmar.
Consumer response to coupons also remained strong...
continue reading »
US online traffic to classified advertising websites increased 84% in February 2009 compared with February 2008, according to a report from Hitwise, which said the industry experienced positive month-to-month growth in share of visits in all but one month in...
continue reading »
Teens between ages 13 and 17 listened to more online music in 2008 than they did in 2007, but acquired 19% less, according to research from the The NPD Group, which reported that this decline includes a combined 26% decrease...
continue reading »
The Second Circuit Court of Appeals has issued a ruling in a Google case that may impact the way AdWords operates nationwide.
Reversing a 2006 ruling that judged advertisers could buy trademarked search terms without violating trademark law, the Court concluded...
continue reading »
Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch.
Google has organized similar web-based election centers in the US and Australia in the past,...
continue reading »
Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending...
continue reading »
The Associated Press announced it will work with web portals and other digital partners to track publishers that use its content without a license, and pursue legal action against them, reports the Wall Street Journal.
Much of the AP's content...
continue reading »
Advertisers and agencies in the US are increasingly willing to pay more for behavioral targeting and local search applications, and also are beginning to warm to initiatives in video and mobile search, according to data from the Search Engine Marketing...
continue reading »
Google may consider reviving My Stuff, an application that organizes online files into one interface, writes TechCrunch.
Cloud storage, or the storing of data online vs. on a personal hard drive, has become more popular as more people use laptops...
continue reading »
Nearly half of the top 25 most heavily penetrated Apple iPhone applications are games, with Tapulous's Tap Tap Revenge scoring the #1 spot on the list and FlipSide5's Touch Hockey FS5 coming in at #3 in February 2009 rankings, according...
continue reading »
Ad Networks and Analytics:
Wedding Mapper launched an auction-based ad platform.
Agencies and Marketing Execs:
Neil Edwards joins Cellufun as CEO.
Former Yahoo exec Jeff McCombs joins ad firm Tumri as CFO.
Mark Ellis of AOL's Platform-A is now EVP-Sales.
Bob Pearson of Dell has joined...
continue reading »
During a presentation at the Newspaper Association of America's annual convention this week, two NAA executives made a handful of suggestions for newspaper firms wishing to enhance their digital suites. Among them were search engine marketing services.
The suggestions were made...
continue reading »
As this year's US deadline for filing income taxes approaches, a timely audit (pdf) by The Nielsen Company finds tax services companies spent $220 million on ads in 2008, an increase of 11% from 2007.
In contrast, financial and investment...
continue reading »
W3i, a Sartell, Minnesota-based company that delivers integrated desktop and browser marketing services, yesterday announced a global partnership with Yahoo.
In 2004, W3i began offering key services like the Yahoo Toolbar, sponsored search, and contextual advertising services to W3i’s estimated 16.5...
continue reading »
Nearly half (45%) of business decision makers in the US believe wireless apps are "important" or "essential" to viability in today's highly competitive marketplace.
And more than half believe wireless is only in its infancy, according to a national study by...
continue reading »
YouTube is selling ads against hundreds of millions of views each month, and in fact is selling ads against more videos than its nearest competitor - Fox Interactive Media - has total views, according to Shishir Mehrotra, YouTube's director-product management.
According...
continue reading »
Though online advertising in the US grew by more than 10% overall in 2008, the dramatic slowdown in the fourth quarter has prompted media analyst Screen Digest to forecast an overall revenue drop of nearly 5% for the medium in...
continue reading »
Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past.
The company is teaming with Comel Co., which installs and operates electronic billboards. Cameras mounted on Comel's billboards...
continue reading »
Hoping to stimulate consumer spend and spark some brand loyalty on the side, prepaid wireless firm Virgin Mobile USA is offering its laid-off customers calling plans for three months, fully-paid, including taxes and surcharges.
The so-called Pink Slip Protection Plan launches...
continue reading »
Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month as the RBC CASH (Consumer Attitudes and Spending by Household) Index hit 38.3, a 30.1-point jump from its dismal 8.2 March level and the first significant improvement...
continue reading »
Though an overwhelming majority (88%) of global executives believe organizational agility is important to business success, 27% say their company is at a competitive disadvantage because it is not agile enough to cope with market shifts, according to a study...
continue reading »
Online ad network Collective Media has closed $20 million in growth equity Series B financing from Accel Partners, whose previous financial recipients include Facebook, Glam Media, Admob and Trulia.
The company says funding will be used to help the company make...
continue reading »
The majority of Twitter users worldwide are 35 or older. Young adults 18-24 make up only 10.6% of the Twitter population in the US and are less likely than the average user to Tweet, according to an analysis of February...
continue reading »
Today Hearst Magazines Digital Media (HMDM) will announce a liaison with Coupons.com. The pair plans to launch a gallery within the Coupons & Deals section of Delish.com, a food site.
Featured online recipes will be powered by Concordance, which weds words...
continue reading »
