2009 February 23 - MarketingVOX

Revenue Science Rebrands to Reflect Value Prop, Not End Goal

Behavioral targeting firm Revenue Science has changed its name to AudienceScience, which casts a brighter light on the company's main product: an on-site audience segmentation product that can be licensed to publishers. According to CEO Jeff Hirsch (via ClickZ), the "Revenue"... continue reading »

Apple's Wings Clipped By Recession

SocNets, Mobile Carriers Circle Each Other in Earnest

Reward-Program Members 70% More Likely to be WOM Champions

Google To AdSense Users: Go Ahead, Pick a Font

Email Increases Likelihood to Buy by 50%

Nike Adds SocNet Sharing Feature to Marketing Emails

BrightKit Rebrands, Monetizes Microblogging

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