|
|
|
Home »
Archives »
December 2008
« Previous Entries ·
55% of CMOs Are Disinterested in Social Networks
Online Reviews Second Only to WOM in Purchase InfluenceIvanka Trump Becomes Brides.com BloggerBeginning this week, jewelry designer Ivanka Trump will be guest-blogging on Brides.com's Wedded Bits channel. The mogul will...SanDisk Uses Social Channels to Push Cyber Monday Sale
Black Friday vs. Cyber Monday Shopping Differs by Generation
Online TV, Video & Phone Show Biggest Yearly Growth
Britney Spears, Barack Obama Top Yahoo Search in '08"Britney Spears" was the most-searched term on Yahoo.com this year, but the epic tale of Barack Obama's presidential...Cyber Monday Sales Poised to Grow–with a Little Help from SearchWith only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1st) and Cyber Monday...Icahn Snaps Up More YahooRegulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67...Facebook Campaign Quadruples NYT Fan FiguresLast week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's...CA Court Dismisses Ad Gambling Suit Against YHOO, GOOGJudge Richard Kramer of the California Superior Court has dismissed a lawsuit against Google and Yahoo, which were...Searches Rise 7% in October, Google DominatesAmericans conducted 12.6 billion core searches in October 2008 — up 7% from September — while Google Sites...US-Based Execs Take Leave of PhormBehavioral ad firm Phorm lost four board members, reportedly because they disagreed with CEO Kent Ertugrul about the...Yahoo's On-Site Search Product: Live in Limited BetaYahoo is availing its search technologies and infrastructure to parties that want to improve their site-specific search engine....Most Mobile Users Carry Phone 'At All Times'Nearly 60% of mobile-phone users say carry their cell phone with them "at all times" — including inside...HuffPo Infused with $25M, Site Valued at $100MPolitical news site The Huffington Post received $25 million in a financing round led by VC firm Oak...Microsoft, Blockbuster to Serve Films via MobileMicrosoft has partnered with brick-and-mortar movie rental firm Blockbuster to serve films on mobile devices. "Eventually, we'll give customers...Breakdown of Cyber Monday Shoppers, Search HabitsWith only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday...Industry Buzz & Snippets: 12/02/08Ad Networks and Analytics: Media6 Degrees, a social graph-mapping ad company, has exited beta. The firm promises to provide...Facebook Connect Brings Conversation, Integration to Established SitesFacebook has launched Facebook Connect, a system that lets members use their login information to access other websites,...More Incisions Made at Gawker
NetShelter Helps Marketers Engage Site Readers in 'Dialogue'NetShelter has launched an offering that enables marketers, publishers and consumers to communicate openly about products and services. Headed...News Media Less Effective at Conveying Ad Messages
AOL Veteran Eyes Yahoo
Take the Airwaves, But Give Us Free Internet, FCC Proposes
TV, Online Video Heavily Influences Video Game SelectionTwo-thirds (70%) of consumers that recently bought video games and/or game systems, either online or in stores, reported...Guitar Hero, James Bond, Battle.net Serve In-Game AdvertsIn-game ad network Massive inked a multi-year liaison with video game publisher Activision and subsidiary Blizzard Entertainment. Massive will...Black Friday Online Spend Rises Just 1%Shoppers spent $534 million online on Black Friday — only 1% more than on Black Friday last year,...Greystripe Debuts Flash Ad Units for iPhoneMobile ad network Greystripe now offers clients the ability to push rich media ads — including Flash videos...'Google Holiday Shopping' Leverages Top Product SearchesGoogle has launched Google Holiday Shopping, which aggregates top product searches for certain categories. "To find the season's most...Britons Rank Highest in 'Promiscuity Index'Men and women in Great Britain rank first among industrialized western nations on the international "Promiscuity Index," a...MySpace Video Invades Mobile HandsetsNews Corp's MySpace is giving users the ability to view streaming, ad-supported video clips on mobile devices, Reuters...1/10 Young Adults Watches Online TV Each WeekOver one in 10 (11%) young adults aged 18-34 watches TV online at least once a week. They...Wal-Mart's Marketing Blamed in Black Friday DeathThe relatives of a 34-year-old Wal-Mart employee, killed during a Black Friday stampede at a store in Long...Convenience, Price Drive Digital Holiday ShoppersConsumers will continue to shift gift buying online this holiday season, citing convenience, time constraints and price among...Display Ads Put Searchers in a Branded State of MindA Specific Media study finds the presence of display advertising significantly affects click-through and search style across both...Search Assist for Images, Coming to a Yahoo Near YouWhen entering a query into Yahoo's search box, users are presented with text suggestions to narrow down what...C-Suite Execs Voraciously Consume Print, TV, Internet
Industry Buzz & Snippets: 12/04/08Ad Networks and Analytics: Online contextual display ad firm LucidMedia secured $8.8 million in its third funding round, including...With Oodle's Help, Facebook Moves in on craigslist TurfOnline classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig...NBCU, Viacom Put Trimmers to Labor Force
College Women Blog, Use SocNets MoreCollege students are four times more likely to blog than other online adults. And the popularity of blogging among...Wikipedia Infused with $890K to Improve Entry-EditingThose scared off by the "jumble of coding mixed with plain English paragraphs" in Wikipedia's entry edit forms...Netflix Films Join Boxee 'Net-to-TV OfferingsBoxee, a set-top box software purveyor, has updated its feature set. The site enables users to view select TV...After Bill Shock, Most Parents <3 Texting with Kids
Lagging Display, Paid Search Drive Ad Forecast DownUS-based advertisers are expected to spend only $23.6 billion online this year, according to revised figures from eMarketer,...Search Box Enriches Embedded YouTube VideosOne week after changing the default format of video-viewing to widescreen (the better for HD material), YouTube now...Westchester Children, Prison Inmates Take Lessons in Digital LiteracyHoping to "[redefine] education in the digital age," the Jacob Burns Film Center has opened the Media Arts...HuffPo's 'World Affairs' Enlists Bloggers Queen Noor, John KerryThe Huffington Post, one of the fastest-growing independent political sites this year, is launching a World Affairs section. The... |
