Custom publications are increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, "Staffing...
continue reading »
Prices of list rentals are declining across the board and - for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata's Fall 2008 List Price Index, writes MarketingCharts.
Permission-based email...
continue reading »
Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive...
continue reading »
Over the past few months, Yahoo has been introducing contextual advertising clients to a new matching technology: Content Match.
Like Yahoo's sponsored search, Content Match operates on a pay-per-click model, except it does not use individual keyword-search matching. Instead, advertisers bid...
continue reading »
Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports.
These increases will drive...
continue reading »
Google is collaborating with Click Forensics to clamp down on search ad click fraud.
Click Forensic's FACTr (Fully Automated Click Tracking Reconciliation) service generates click-quality reports and submits them automatically to Google — so advertisers won't have to do it...
continue reading »
Advertiser and agency interest in viral video is growing quickly, and 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009, according to a study from Feed Company, writes MarketingCharts.
The "Viral Video Marketing...
continue reading »
Ad Networks and Analytics:
Attentio, an online conversation "monitoring" company, is launching "Brand Maps" in November. The service, which will appear in the Attentio Brand Dashboard, plots tracked data to provide a snapshot of your brand's "conversational universe."
Agencies and Marketing Execs:
Mark...
continue reading »
Earlier this week, Xbox Live gamer Dragunov765 posted photos of ads for Sen. Barack Obama — which purportedly appeared in a game called Burnout Paradise — in a gaming forum called Rooster Teeth.
"Early Voting has Begun!" the ads proclaim alongside...
continue reading »
