2008 October 14 - MarketingVOX

More Specialists Handle Custom Pubs, Big Companies Pay More

Custom publications are increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts. The survey, "Staffing... continue reading »

List Rental Prices Down, Int'l List Use Increases

Online Consumers Spend Less, Clip Coupons This Holiday

Yahoo Improves Complementary 'Content Match' Ad Technology

Escapism Propels Halloween Spend to $5.8 Billion

Google, Click Forensics Join Forces Against Click Fraud

Viral Video Spend to Rise, Despite Fuzzy Metrics

Industry Buzz & Snippets: 10/14/08

Obama Drags In-Game Advertising into Political Arena

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