Last Friday’s presidential debate between Barack Obama and John McCain drew 57 million viewers, according to early Nielsen estimates - well below the record debate in 1980 between Ronald Reagan and Jimmy Carter.
Though Friday night's Presidential debate was expected to... continue reading »
Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a study by Ipsos Reid examining online coupons, writes Retailer Daily.
Over half of survey respondents... continue reading »
The number of ad executives who in spring said their ad budgets would increase over the next six months fell 8 percentage points.
The Media Economy Report from Advertiser Perceptions Inc. reports the number of companies expecting to increase their budgets... continue reading »
eBay-owned StumbleUpon is making efforts to improve its availability beyond Firefox users that have registered and downloaded its toolbar.
The service enables idle surfers to "Stumble" through random sites over the 'net. (Select sites are indexed, but publishers can also add... continue reading »
As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans, reports MarketingCharts.
Much has been said of the Obama... continue reading »
Though Toyota, General Motors, and Honda generated high volumes of positive conversation among online bloggers concerned with environmental sustainability, organic grocer Whole Foods received the most good buzz.
Some 78 percent of mentions about Whole Foods were positive, according to... continue reading »
With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers.
The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To... continue reading »
Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the "Product Sampling Study" by Arbitron and Edison Media Research, reports MediaBuyerPlanner.... continue reading »
Recognizing that social networking features as key to attracting and retaining a youthful audience, NPR is adding them to its website.
Listeners can create personal profiles containing photos, and list their favorite books, movies, NPR programs, and local stations. Like... continue reading »
Nearly three fourths (72 percent) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their business performance in the next 12 months, according to a... continue reading »
"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and... continue reading »
Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies.
Two major distinctions were made:
Fan... continue reading »