Last Friday’s presidential debate between Barack Obama and John McCain drew 57 million viewers, according to early Nielsen estimates - well below the record debate in 1980 between Ronald Reagan and Jimmy Carter.
Though Friday night's Presidential debate was expected to... continue reading »
Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a study by Ipsos Reid examining online coupons, writes Retailer Daily.
Over half of survey respondents... continue reading »
The number of ad executives who in spring said their ad budgets would increase over the next six months fell 8 percentage points.
The Media Economy Report from Advertiser Perceptions Inc. reports the number of companies expecting to increase their budgets... continue reading »
eBay-owned StumbleUpon is making efforts to improve its availability beyond Firefox users that have registered and downloaded its toolbar.
The service enables idle surfers to "Stumble" through random sites over the 'net. (Select sites are indexed, but publishers can also add... continue reading »
As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans, reports MarketingCharts.
Much has been said of the Obama... continue reading »
Though Toyota, General Motors, and Honda generated high volumes of positive conversation among online bloggers concerned with environmental sustainability, organic grocer Whole Foods received the most good buzz.
Some 78 percent of mentions about Whole Foods were positive, according to... continue reading »
With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers.
The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To... continue reading »
Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the "Product Sampling Study" by Arbitron and Edison Media Research, reports MediaBuyerPlanner.... continue reading »
Recognizing that social networking features as key to attracting and retaining a youthful audience, NPR is adding them to its website.
Listeners can create personal profiles containing photos, and list their favorite books, movies, NPR programs, and local stations. Like... continue reading »
Nearly three fourths (72 percent) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their business performance in the next 12 months, according to a... continue reading »
"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and... continue reading »
Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies.
Two major distinctions were made:
Fan... continue reading »
Anyone with access to Netflix's online streaming service can effectively increase their movie library by over 2,500 movies, about one thousand of which are available now.
Movies from Starz Entertainment will be available for those with a monthly "unlimited" Netflix subscription,... continue reading »
Online brandjackers are increasingly abusing top-ranked pharmaceutical brands, putting deal-seeking consumers at risk of buying questionable prescription drugs on illegal online pharmacies and exchange sites, according to the Summer 2008 Brandjacking Index from MarkMonitor, MarketingCharts reports.
The Index, which tracks 30... continue reading »
Last September, CBS launched Eyemobile for iPhone, a service where iPhone-sporting "citizen journalists" can photograph or record news as it happens and post it on the CBS Eyemobile site.
The network's decision to incorporate citizen journalism is part of a trend... continue reading »
Though the number of people accessing the internet over the past seven weeks has remained stable, traffic to online brokerage sites during the week ended Sept. 21 increased 30 percent, accompanied by soaring numbers of blog discussions related to the... continue reading »
Zoho has released an online marketplace for business applications.
In the style of iPhone's App Store or Android's App Market, developers that use Zoho's Creator tool to build apps can list their products on the platform — either to sell... continue reading »
To stimulate use of Live Search, Microsoft rolled out (yet another) incentives-based program.
Under the game show-style slogan "Search a lot, earn a lot!", Microsoft promises to reward users with "tickets" or points for each search they run on Live. Tickets... continue reading »
Direct-marketing business performance in the second quarter declined overall from the year-earlier quarter, despite growth in profitability, according to the Q2 Quarterly Business Review (QBR) issued by the Direct Marketing Association (DMA), reports Retailer Daily.
The QBR Revenue Index vs.... continue reading »
NBC Universal chose Appssavvy, a social media ad network, to serve as exclusive sales rep for some upcoming social media efforts.
In late October the network plans to debut a Facebook app called iCue. Created by NBC Learn, the educational division... continue reading »
An overwhelming majority (93 percent) of online Americans say companies should have a social-media presence, and 85 percent believe these companies also should be interacting with consumers through social media, according to research from Cone, writes MarketingCharts.
The 2008 Cone Business... continue reading »
Ad Networks and Analytics:
YouTube now defaults videos that contain ads to show them in post-roll.
Through a partnership with AdReady, MSNBC.com is offering marketers a self-service online display ad offering. It is targeted to small and mid-sized businesses, in particular local... continue reading »
Google has launched a new feature for YouTube Insight: Hot Spot, which enables clients to play their videos alongside a graph that reflects the "ups-and-downs of viewership at different moments within the video."
"Hot" and "cold" spots in the content are... continue reading »
AOL Television is launching a new web series supported by digital ad business Platform-A, which will provide display advertising and content-targeted links on the site, writes MediaPost (via MediaBuyerPlanner).
Outside the Box features cast members from popular television programs interviewing each... continue reading »
Chairman Herbert Kohl (D-WI) of the Senate Antitrust Subcommittee wrote a letter to assistant attorney general Thomas Barnett, urging that the Department of Justice keep a critical eye on the sponsored search relationship between Google and Yahoo.
"Even should you conclude... continue reading »
MSNBC.com is offering local retailers and SMBs the opportunity to run ads on its site for as little as $50 per day, reports MediaBuyerPlanner.
Businesses can build and run customized online display ad campaigns in minutes through a new self-serve option... continue reading »
Two-thirds (66 percent) of adults in Columbus, Ohio are avid sports fans, making the city the #1 sports town in America, according to (pdf) a recent analysis from Scarborough Sports Marketing, reports MarketingCharts.
Boston, Buffalo and Pittsburgh round out the top four... continue reading »
Aiming to increase ad exposure to reticent video viewers, Google's YouTube made a quiet update to its year-old InVideo ad program. If users don't click to view an overlay unit accompanying a video, YouTube now runs the ad as a... continue reading »
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of... continue reading »
Sen. Barack Obama's presidential campaign has launched an iPhone application that enables supporters to communicate with each other and consume breaking news, reports The New York Times.
Available for free on the App Store, it is compatible with the iPhone and... continue reading »
Nielsen Business Media may decide to combine the news desks for Adweek, Brandweek and Mediaweek magazines, part of a company wide editorial restructuring.
The company plans to explore a new "content strategy" across all brands, Folio reports (via MediaBuyerPlanner). The reorg... continue reading »
While 71 percent of adults age 50-70 expect to have less sex as they age because of decreased desire and physical ability, the common perception that older men have more sex-related problems is incorrect, according to the "Sex, Menopause &... continue reading »
Tina Fey's portrayals of Alaskan Gov. Sarah Palin on Saturday Night Live have been seen more on the web than on TV, according to a survey by Solutions Research Group.
The survey shows 51 percent of viewers that saw at least... continue reading »
Two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon, writes MarketingCharts.
Roughly... continue reading »
Online video-sharing and social networking are playing a growing role in the American electoral climate.
Sites across the web are using entertainment, data and engagement techniques to encourage users to cast their votes. Some of the work is satirical, like... continue reading »
A false report from a "citizen journalist" about Steve Jobs' health sparked concern from investors, driving Apple's stock down three percent in a full day — hitting a 17-month low of $94.65.
The stock later recovered, but the debacle raised... continue reading »
Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to (pdf) a survey conducted by Harris Interactive for Millennium Promise and CareerBuilder.com (via MarketingCharts).
About half of workers... continue reading »
BIA Financial Network (BIAfn) purchased The Kelsey Group, a Princeton-based research and analysis provider that focuses on Yellow Pages, local search, small business marketing and local media.
In tandem, the companies plan to offer local analysis for firms making the transition... continue reading »
National advertisers have a significant interest in doing more local online advertising, but are missing opportunities because they remain confused about the best tactics, traffic sources and measurement tools available, according to a study from Marchex, Inc. conducted by Sterling... continue reading »
With the ink still drying on its $6 million class action lawsuit settlement with Target, the National Federation of the Blind (NFB) is forging an agreement with another major online retailer: Apple.
Apple will rework iTunes U, the college and... continue reading »
As expected, eBay laid off 10 percent of its workforce, totaling about 1000 workers. But even as the company slims down for hard times, it found the capital to make two purchases: online payment company Bill Me Later, and a... continue reading »
Most Americans are concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view as... continue reading »
Facing protest from just about every corner, Yahoo and Google have agreed to delay their sponsored search ad deal until after the Department of Justice (DoJ) completes a full review.
"The companies have agreed to a brief delay in implementing this... continue reading »
Hearst's White Directory Publishers has partnered with Spotzer Media Group to accelerate the adoption of video advertising by local retailers.
As of today, Spotzer will avail its library of pre-produced videos — divided by business category — to ad clients in... continue reading »
Any doubts you might harbor that your co-worker was less than honest in his/her last email might be justified by the findings of two studies about email's "trust factor."
Professors at Rutgers, DePaul, and Lehigh universites conducted the studies with... continue reading »
Companies struggle with how to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports... continue reading »
Facebook co-founder Dustin Moskovitz has left the company to launch a startup with fellow engineer Justin Rosenstein, who joined Facebook from Google in 2007. The pair plan to build an enterprise-level productivity software package, according to AllFacebook.
Rosenstein says the service... continue reading »
Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms.
Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is... continue reading »
Google Labs debuted a playful new feature called Mail Googles, whose job it is to prevent hapless late-night users from drunkenly sending emotional emails — and potentially alienating colleagues or networking partners.
The feature switches on during late evenings over the... continue reading »
Major online companies suffered when the Dow tumbled below 10,000 yesterday — for the first time in four years.
Most notably, Google fell 4.6 percent ($17.84), hitting $369.07 before trading ended Monday. Last week AmTech's Rob Sanderson lowered his Google estimates,... continue reading »