Widget syndicator Clearspring Technologies is acquiring AddThis, a bookmarking and content-sharing widget maker.
When publishers place AddThis capability on their sites, readers are better able to share content they like with friends. Its absorption into Clearspring is purported to be a... continue reading »
Nearly 22 million people per month visit websites related to Barack Obama, while John McCain-related sites generate about 3.5 million visitors, according to a report from AdGooroo that analyzes the candidates' websites and search-engine marketing programs, writes MarketingCharts.
"Searching for the... continue reading »
Gamers make up a large auto-owning demographic - most 1UP Network online and Electronic Gaming Monthly gamers surveyed own, on average, two automobiles - and many are looking to go green with their next car, according to the 2008 1UP... continue reading »
Women's ad network Glam Media — whose upward trajectory over the past two years has been enviable — announced plans to cut 14 jobs, or 7 percent of its 200-person workforce.
The layoffs will mostly be confined to the sales department.... continue reading »
Fully 72 percent of employed adults in the US use the internet and email at least sometimes while they are at work, and 50 percent of those email users say they check their email on weekends, according to a report... continue reading »
Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit... continue reading »
Affluent "heads-of-house" read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence, according to the 2008 Affluent Survey from Ipsos Mendelsohn, writes MarketingCharts.
Affluent Americans with annual household... continue reading »
Ad Networks and Analytics:
Forbes announced plans to expand its guaranteed ad program.
Spot Runner is partnering with PR firm MultiVu to launch a planning, producing and distribution platform for videos.
AP's Member Marketplace, an online exchange that enables registrants to exchange content,... continue reading »
Eyeblaster launched Channel Connect for Search, which enables marketers to track users that are exposed to, or that interact with, display ads — even if they don't immediately convert.
Channel Connect for Search operates under the premise that banner ads have... continue reading »