A big part of the online shopping experience is reading product reviews from anonymous customers. One media company hopes to make those reviews a little more personal.
TurnTo Networks introduced the beta version of a social-shopping network that gives potential customers... continue reading »
Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform.
Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill... continue reading »
This spring, US consumers were excited about tax rebate checks - a Harris Poll found that 45 percent said the checks would help stimulate the economy - but now that summer is over and most stimulus rebate checks are cashed,... continue reading »
Quaker Oats has taken its $120 million account off the hands of Omnicom-owned Element 79, following in the footsteps of sibling brands Gatorade, Tostitos, Lays, Tropicana and Propel. Total losses to the agency are estimated at $440 million.
Quaker Oats' account... continue reading »
In a bid to expand its position in the search engine marketing industry, iProspect — a subsidiary of Aegis North America since 2004, and member of its Isobar network — acquired interactive agency Range Online Media for an undisclosed amount.... continue reading »
WB.com is partnering with Verizon Wireless to avail Warner Bros. programming to V Cast subscribers.
V Cast is Verizon's mobile video service.
The first show to appear on V Cast's dedicated WB Channel is Sorority Forever. The short-form mobile/web series was... continue reading »
CNN International has conducted a survey on cross-platform audience behavior. The Guardian says it is the first European media owner to have done so.
The Digital Life survey observed audience habits across TV, online and mobile devices. 5,000 people across 19... continue reading »
Americans viewed more than 11.4 billion videos - more than 40 percent of them on Google's YouTube - for a total duration of 558 million hours of online video viewing in July, according to data from the comScore Video Metrix... continue reading »
Google Search for mobile is now able to work out where searchers are — and serve local advertising based on that data, reports Search Engine Land.
The company uses cell tower IDs to triangulate a phone's location, which is then taken... continue reading »
"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence... continue reading »
Yammer, an internal communication tool for companies, won the top prize at TechCrunch50, crowned the winner. The event recognizes startups with merit; the company was given a check for $50,000 to grow its business model.
Yammer's micro-messaging system is essentially Twitter... continue reading »
80 percent of ad inventory for Super Bowl XLIII, which takes place in Tampa Bay, FL on February 1 of next year, has already been sold, reports NBC's Seth Winter, VP of Sports and Olympics sales and marketing.
At the going... continue reading »