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September 2008
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Microsoft Follows Nose to App MarketSeconds after Google announced its iPhone-like app store for Android, Microsoft began preparing a marketplace for applications that run on Windows Mobile 7. It is slated to launch in 2009. Microsoft's plans were uncovered through a want ad it posted... continue reading »US Mobile Web Surfing to Surpass UK Levels
MSFT Absorbs Price Comparison Site, Vows to Change Face of Search
Carat Revises Global Ad Spend Forecasts
Meet Twiller: An Online Serial Drama for Twitter UsersNew York Times journalist Matt Richtel has invented a storytelling format called the Twiller. The idea is for Twitter users to follow fictional characters — which many already do anyway — as they progress though a plot, reports Adrants. Richtel's Twitter... continue reading »Obama's Acceptance Speech Draws 38.4M American Viewers
Industry Buzz & Snippets: 9/2/08Agencies and Marketing Execs: Big pharma Merck chose TBWA\GERMANY‘s Hamburg office to manage global comm for three of its labels: Nasivin, Femibion and Flexagil. Campaigns are expected to debut worldwide in 2009. Honeyshed, a branded entertainment and online shopping site, inaugurated Stephen... continue reading »Surprise! Google Spit-Shines Open Source 'Chrome' BrowserToday Google stealthily released the beta version of an open-source web browser, Chrome, across 100 countries. Chrome is optimized for "web 2.0" applications and currently only Windows-compliant. News of Chrome, in comic book form, was prematurely sent to German blogger Philipp... continue reading »Mobile Search Betrays Strong Demand for PizzaPizza grabbed four of 10 spots in a recent list of mobile-directory restaurant searches in US metropolitan areas, according to V-Enable, as reported by TechCrunch (via MarketingCharts). Pizza Hut, Domino's, Papa John's and Little Caesar's all made the top six. Results... continue reading »90210 Invades Mobile Units
Mobile Phone Sales Down: Units, 13%; Revenue, 2%Mobile phone handset sales to consumers in the US totaled 28 million units in the second quarter of 2008 - a 13 percent decline from 2Q07 - according to The NPD Group, which also estimates total Q2 consumer sales of... continue reading »Yandex to Debut IPO in '08 After AllLast week Profy reported that Russian search site Yandex planned to hold off its $2 billion NASDAQ IPO until 2009. Roem.ru, another Russian news site, declares that announcement did not come from Yandex; it was only a market forecast by... continue reading »TV Households Up 1.5% - Asian, Hispanic Homes Triple ThatThe total number of television households within the US (including Alaska and Hawaii) for the 2008-2009 season will be 114.5 million, an increase of 1.5 percent from last year, according to estimates from The Nielsen Company, reports MarketingCharts. Nielsen estimates that... continue reading »Battlefront Turns UK 'Net Junkies into Agents for ChangeTo encourage teens to use the web "as a canvas for social change," the UK's Channel 4 and AOL-owned social network Bebo launched Battlefront. The site's tagline is "You're already involved." 19 young people were profiled to discuss a broad array... continue reading »eBay Courts Green Users with Granola-Themed Marketplace
Podcast Downloads Rise … but Slooowly
Video-Sharing Added to Google Apps PremierGoogle has added video-sharing to Google Apps Premier, a suite of online productivity and management tools that directly target Microsoft Office marketshare. To give users a sense of how Google itself uses video internally, the Googleblog — which released the news... continue reading »45% of Search Marketers Don't Integrate Offline EffortsNearly half (45 percent) of search engine marketers do not integrate search marketing efforts with offline channels, according to the iProspect Search Engine Marketing Integration Study, conducted by JupiterResearch, MarketingCharts writes. Just over half of search engine marketers (55 percent) intentionally... continue reading »The Rich Still Read — at Expense of Other MediaThe 2008 Mendelsohn Affluent Survey reveals affluent consumers — those with incomes of over six figures — read print publications just as much as they did five years ago: about 15 per week, reports Ad Age. The same demographic also... continue reading »Picasa v3 Hits Market with Facial Recognition SoftwareTagging photos of friends and family by hand may soon become a thing of yesteryear. An updated version of Google's photo-sharing service, Picasa 3, will include facial recognition capabilities. The technology, available to Google via its 2006 acquisition of Neven... continue reading »New Orleans 'Times-Picayune' Goes Web-Only After Power Dies
Personal Income, Consumer Spend Down in July
Visa, Chase Pilot SMS Coupon Program
Consumers Using More Coupons
Google Releases Free AdWords Editor Guide
Subscriptions Push Online Video to $4.5B by 2012
CareerBuilder Sports New Sugar Daddy: GannettGannett Co., the nation's largest newspaper chain, purchased a 10 percent stake in CareerBuilder for $135 million — valuing the website at $1.35 billion. Gannett now owns about 50.8 percent of the job search site. Tribune Co. holds the next-largest share... continue reading »9 Out of 10 Top Network Shows Are on Fox
Second Life Breaches Real Life with Voice-Enabled IM
Another Human-Powered Search Engine Hits the Streets
Online Behavior Changed by Financial Worries
NebuAd Loses CEO, Pursues Less Controversial Pastures
AutoTrader, Cars.com Yield Best Leads to Auto Dealers
Industry Buzz & Snippets: 9/2/08Ad Networks and Analytics: Google is preparing a measurement system for display advertising on YouTube, comparable to the Quality Score system used for paid search. Agencies and Marketing Execs: Former InterActive Corp. executive Moshe "Mo" Koyfman has become a VC at Spark Capital... continue reading »AdWords Debuts Geo-Performance Reporting Feature
Comcast Challenges FCC's Net Neutrality Ruling
Rodale Syndicates Print Content to Glam Media
Email's Effectiveness Erodes Against Texting, SocNets, MobileUse of online social networking, text messaging and cell phones is diminishing the effectiveness of email marketing, especially among consumers that say promotional messages inspire their purchases, according to a report from JupiterResearch, MarketingCharts writes. More than one-fifth (22 percent) of... continue reading »Global Mobile Sales to Grow 11% in 2008Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts). While the mobile phone market is... continue reading »Email Nightmare: Carat Staffers Get Talking Points on Job CutsAn unfortunate email blunder alerted Carat staffers that their jobs could be in peril, and shared with them the specifics on how they would be told of the news, reports MediaBuyerPlanner. The media agency will restructure its US operations and plans... continue reading »Big Spenders Spend Less as Inflation Congeals, Home Values SlipConsumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the US... continue reading »Palin Acceptance Speech Draws 37M Viewers, Utterly Outshines BidenGovernor Sarah Palin's debut as Vice Presidential incumbent on the Republican ticket drew 37 million viewers, dramatically outstripping the 24 million that watched Senator Joe Biden, the VP incumbent on the Democratic side. Her acceptance speech at the Republican National Convention... continue reading »Online TV Viewership Doubles in Two Years
Chrome Penetrates 2.57% of Global Browser Market, 'Incognito' Inflates Unique Visitor FiguresMicrosoft Ad Campaign Stirs Wrath of Blogosphere
'Mirror World' Twinity Goes into Public BetaMetaversum announced the launch of Twinity in public beta. Twinity is a virtual "mirror" world based on existing cities. Users can move into a city they have always wanted to visit, build an avatar and furnish their own apartments; then explore... continue reading »US Catches Up to W. Europe in 3G Mobile Device Adoption
Ffwd Brings Online Video You'll Like — Straight to You
SMB Ad Spend Undaunted by EconomyAn overwhelming majority (81 percent) of US small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months, according to the latest wave of the Local Commerce Monitor from The Kelsey Group... continue reading » |
