Travel Ad Network, the top ad network in travel, added the IATA Travel Centre and tripwolf to its swelling ranks.
The IATA Travel Centre is operated by the International Air Transport Association. It gives international travelers one-on-one advice on passport, visa... continue reading »
Five dozen bands played to thousands at the Outside Lands Festival in San Francisco's Golden Gate Park this past weekend (Aug. 22-24). And the three-day event was well-documented - not by local cable stations and newspapers, but by the thousands... continue reading »
Technology and telecommunications companies nailed down seven of the top 10 slots in the 2008 Q2 Cision Index, a quarterly assessment of how news coverage reflects and helps shape the corporate reputation of the 100 largest US companies, writes MarketingCharts.
Led... continue reading »
Startup firm Demandbase garnered $8 million in venture funding in a round led by Sigma Partners. Altos Ventures and Adobe Systems, which led a round in 1Q07 for $3.3 million, also participated.
Demandbase will use the funding to expand its offerings,... continue reading »
American customer satisfaction declined in the second quarter of 2008 and continues on a bumpy path with no momentum, according to (PDF) the American Customer Satisfaction Index (ACSI) from the University of Michigan's National Quality Research Center, writes MarketingCharts.
After... continue reading »
Interpublic is preparing a marketing platform that may "enable Madison Avenue to unleash the power of social networks on behalf of their clients' brands," MediaPost claims.
The service is the fruit of a partnership between Interpublic's Emerging Media Lab and SocialVibe,... continue reading »
Though print newspaper readership continues to fall and reliance on online news is rising, TV still remains the dominant source of news in America, according to the 2008 biennial news consumption survey (PDF) by the Pew Research Center for the... continue reading »
Barack Obama has chosen his running mate — and if you were among the millions that registered to receive updates via text message and email, you've probably known since about three AM EST on Saturday morning, which is when the... continue reading »
Americans conducted 11.8 billion core searches in July (up 2 percent vs. June) as Google Sites slightly extended its lead in core search market share - by 0.4 percentage points - according to the monthly comScore qSearch analysis of the... continue reading »
Microsoft is in talks to sell online ad firm Avenue A/Razorfish to WPP Group, Advertising Age reports. Microsoft inherited Avenue A with its $6 billion aQuantive purchase in 2007.
Avenue A is currently estimated to be worth $800 million, and it... continue reading »
Associating environmental, social, or political causes with brands isn't just a cheap trend. Done properly, it is also effective: studies say 7 in 10 consumers have purchased a product or service because it supports a cause they believe in.
Such... continue reading »