Arena Media Networks, an out-of-home video network with screens in over 30 stadiums, penned a deal with Nielsen to provide reporting on the reach of its screens.
Arena believes the Nielsen collabo will help establish a standard of reporting for the... continue reading »
NBCU may break a record of its own with the Summer Olympics next month, set as it is to pull in more than $1 billion in ad revenue for the summer games, reports MediaBuyerPlanner.
NBC rakes in $750,000 per :30 spot... continue reading »
Suzuki Corp. has just endowed Siltanen & Partners Advertising with its $100 million auto account. Siltanen, based in Marina del Rey, CA, was chosen to manage a pair of Suzuki projects two months ago.
Dentsu Next of Brea, CA shall maintain... continue reading »
Twitter purchased Summize, a search engine that indexes Twitter posts. Summize's five engineers will join the Twitter team; founder Jay Verdy will depart.
According to Twitter co-founder Biz Stone, Summize's brand, service and API will be integrated with Twitter.
"We will be... continue reading »
In the first three months of '08, 14 million domain names were added to the internet, according to the first quarter 2008 Domain Name Industry Brief published by VeriSign — via MarketingCharts. That's a 17 percent increase over the fourth... continue reading »
Procter & Gamble announced that Jeff Stengel, who manages its $5.2 billion marketing budget, shall depart his post this October 1st. Marc Pritchard of P&G's cosmetics sector will adopt the role.
It is unclear what path Stengel plans to tread after... continue reading »
Spending on total US advertising and marketing will grow 3.9 percent in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc., which said growth has declined... continue reading »
Expedia has announced intentions to acquire Venere Net, an Italian travel agency.
Venere Net's Venere.com boasts relationships with 29,000 hotels and bed-and-breakfast in the US and Europe. Expedia expects to gain 10,000 additional hotels in the Middle East, Europe and... continue reading »
Xbox 360 owners can now play movies on-demand through their consoles — part of a long-anticipated deal between Microsoft and Netflix, MediaBuyerPlanner reports.
Netflix’s Watch Instantly streaming-movie service enables TVs connected to the Xbox 360 console to play movies without additional... continue reading »
The number of teen mobile subscribers in the US surpassed 16 million in 2007 — up 12 percent from 2006 — but growth is stagnating, according to a report from market research consultancy MultiMedia Intelligence (MMI), writes MarketingCharts.
Despite this... continue reading »
In a deal rumored to have cost about $52 billion dollars, Inbev has acquired American company Anheuser-Busch. The merger turns the pair into the world's number one brewer.
According to Advertising Age, the pair plans to cut $1.5 billion in costs... continue reading »
New data from SearchIgnite finds that the Google/Yahoo sponsored search deal will increase Yahoo search rates by about 22 percent.
SearchIgnite analyzed six months of data across 15,000 clicked-upon keywords and phrases, as well as the average cost-per-click advertisers paid on... continue reading »