Tensions are building around Yahoo's annual shareholder meeting, which takes place this year on August 1.
A source has revealed that Time Warner, which has been in talks to merge AOL to Yahoo since February, may make a final decision after... continue reading »
NBC Universal may have scored a geo-targeting coup by purchasing The Weather Channel.
The Weather Channel's weather.com sports 36.4 million unique visitors. In May it was the 15th most popular site in the US — and what's more, it collects zip... continue reading »
36 percent of all entertainment is consumed on computers, according to Netpop Research, whose recent findings underscore the central role of the PC as a primary access point for entertainment, reports MarketingCharts.
Teens and adults (those age 13-34) with broadband... continue reading »
Wal-Mart again reigns as unchallenged leader among US retailers, accounting for nearly 22 percent of sales among the top 100 retailers, according to the 2008 STORES Top 100 Retailers study, issued by the National Retail Federation's STORES magazine, writes MarketingCharts.
Wal-Mart's... continue reading »
The Tennis Company's Tennis.com generated 1.5 million unique visits — and 11.3 million page views — during the Wimbledon tournament, representing a 57 percent increase over last year.
Wimbledon Men's Finals drew the most traffic, with a 105 percent increase from... continue reading »
Web video solution firm The Feedroom raised $12 million in a growth round of funding from NewSpring Capital. BEV Capital and Velocity Equity Partners also contributed.
Funds will be used to develop its fourth-generation video platform, slated for release in late... continue reading »
Advertisers and agency media buyers are increasingly pessimistic about spending across all major media, according to Advertiser Perceptions' Media Economy Report, a survey of media-buying executives, reports AdAge - writes MarketingCharts.
For every category of media, fewer advertisers expect to increase... continue reading »
Despite frequent outages resulting from an insupportable traffic rate, weekly market share of Twitter visits was up 500 percent for the week ending July 5, compared with the same time last year, reports HitWise.
It continues to outpace rival microblogging services,... continue reading »
Screen time of the average American continues to increase: TV users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they... continue reading »
One of the primary advantages of using direct mail is the ability to divide and conquer: Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and... continue reading »
The Senate Commerce Committee is holding a hearing for online behavioral advertising today.
Central to the debate is NebuAd and its technology, which gleans online activity data from ISPs to serve targeted ads to unwitting broadband subscribers. The company has... continue reading »