Though 46 percent of US adults say they neither think nor act Green, the 2 percent who fall into the Green Advocates segment are among the most tech-savvy consumers, according to (pdf) Mediamark Research & Intelligence's Survey of the American... continue reading »
Media buying and planning firm Aegis purchased AdWatch. The Russian digital marketing agency marks its entry in Russia, which some would call the fastest-growing online market.
AdWatch is headquartered in Moscow. Its services include online media buying and planning, strategy, creative... continue reading »
Newspaper companies' digital platforms — including online and mobile — are growing at dizzying rates worldwide (in usage and revenue growth) and outperforming the traditional medium, according to the second annual World Digital Media Trends report.
The report was released at... continue reading »
Agencies and Marketing Execs:
Agency.com appointed Brad Williams and Russell Unger to new positions in Chicago.
Tacoda founder Dave Morgan is now heading The Tennis Company, which operates Tennis.com. His plan is to connect the company's passionate audience with high-tier brands.
Shashi Seth,... continue reading »
Yahoo has made a number of deals in hopes of changing its fortunes and quelling shareholder worries.
The first ad-relevant deal is with agency Havas. Havas will work with Yahoo to build an online platform, linking the agency to Yahoo's Right... continue reading »
The web has more high-quality, professionally-produced video content than it did previously — but the medium still lacks mainstream popularity, reports Mediaweek.
The popularity of online video — particularly video from professional talent — grew during to the writers strike... continue reading »
The Paris District Court forbade Google and its French subsidiary from selling search ads against trademarks owned by Louis Vuitton.
Google was also ordered to pay 200,000 euros, or $257,430, for unfair competition, misleading advertising and trademark counterfeiting, reports CNET.
In 2006,... continue reading »
Female content network Glam Media has formed a partnership with Global Grind, a social network funded by Accel Partners and hip-hop mogul Russell Simmons, founder of clothing brand Phat Farm and the Def Jam music label.
Global Grind is a space... continue reading »
Latin America's internet population grew to nearly 62 million in April, with nearly one-third of users - 19.3 million - in Brazil, according to figures from the comScore World Metrix audience measurement service, MarketingCharts reports.
Argentineans spent the longest time... continue reading »
Google has removed the ability to view videos in its "blended" search results, reports Search Engine Land.
A recent study found that users prefer "blended" search results to search that lists pages by aggregate relevance — which sometimes fails to account... continue reading »
In-theater ad network Screenvision is partnering with Verizon Wireless for interactive mobile polling.
The Verizon-sponsored polls quiz theatre audiences on music trivia while they wait for the movie to start. Results will be tabulated live, then displayed on the screen for... continue reading »
Bauer Publishing is launching a site intended to attract the same teens and preteens it currently reaches in print, reports Mediaweek.
Bauer execs acknowledged they are entering a crowded market, but are confident they will succeed, given their existing... continue reading »
Social networking sites are on the rise in the UK and ad spending on such sites is expected to reach £285 million ($533 million) by 2012, according to eMarketer's recently released "UK Social Network Marketing: Ad Spending and Usage" report... continue reading »
Luxury car brand Jaguar has reported on the results of a mobile campaign it ran with Yahoo Mobile for its XF sedan, reports MediaPost.
The campaign was aimed at high-income consumers between ages 35 to 54, with yearly incomes over $150,000.... continue reading »
People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study, writes MarketingCharts.
Below,... continue reading »
Sometrics has introduced an ad-serving platform designed for apps developers on social media platforms.
The platform targets ads based on a variety of data points, including geography, demographics, interests, and user interactions on a given social network.
Such targeting capabilities, which... continue reading »
Google is integrating Google Analytics, its website analysis tool, to the Google TV Ads program, reports ClickZ.
The combination enables TV advertisers to see when their spots ran, how broadly they were seen, and what their average CPM rate was. Advertisers... continue reading »
Amazon.com, the largest e-commerce site in the country, went down for 90 minutes on Friday afternoon, reports Advertising Age.
Ad Age estimates Amazon lost about $1.8 million an hour, calling it "perplexing how a giant web firm such as Amazon could... continue reading »
Geek chat hub Twitter has strengthened its servers in anticipation of today's Apple announcements at the Worldwide Developer Conference (WWDC).
"We are expecting approximately 10 times our normal daily traffic," writes the Twitter blog.
The microblogging site is known for crashing during... continue reading »
Microsoft is shutting down Windows Live Expo, its online classifieds venture, reports Reuters.
The Live Expo site features a note saying new accounts and listings will no longer be accepted. It will fully shut down on July 31st.
Microsoft launched the service... continue reading »
Initial quality in the automotive industry has improved significantly in 2008, with substantial gains demonstrated by nearly three-fourths of the 36 ranked nameplates, according to the JD Power and Associates 2008 Initial Quality Study (IQS).
Overall quality has improved to... continue reading »
Greystripe struck a deal to deliver ad-supported mobile content across Simyo's platform.
Simyo is a German mobile service; Greystripe serves ad-supported mobile games and apps on partner platforms.
According to Greystripe, the partnership signals a "worldwide movement toward ad-supported mobile content."
Last month... continue reading »
Meebo, a site that lets users access AIM, Messenger, Gchat and MSN buddies from one window, has launched a marketing platform. Brands on board include Sony Electronics, Havaianas, Universal Pictures, and Weezer, a band.
The platform includes both rich media and... continue reading »
Some of the heaviest "green" shopping — that is, purchases made with the environment in mind — occurs in red states like Idaho, Alaska and Utah, reports Advertising Age. In terms of who's greener, there are no strong differences between... continue reading »
Local online ad shop Marchex hopes to ease the ad buying process by consolidating operations under one umbrella, reports ClickZ.
"Adhere," the unified sales unit, combines Marchex's 100,000 proprietary sites and 200 partner sites.
Adhere will be promoted to national brands interested... continue reading »
Some 55 percent of sales and marketing professionals surveyed say their companies have not implemented, or are just in the planning stage to implement, formal efforts to integrate or align the sales and marketing functions, according to a global study... continue reading »
Facebook has launched a feedback feature for ads on its site, reports robwebb2k.
Each Facebook ad now comes with a pair of "StumbleUpon style thumbs," he writes. Rating a Facebook ad "thumbs down" results in the ad being changed.
When users rate... continue reading »
Some 16 percent of the global information workforce is "Hyperconnected" — and the 36 percent who are "Increasingly Connected" will likely be joining them soon — according to a recent study that examined device and application use and used cluster... continue reading »
YouTube content producers can now sell ad space across their own YouTube channels and videos — a new attempt by parent company Google to monetize the traffic-heavy site.
Content producers may sell display ads for video pages as well as video... continue reading »
AOL has unified its European ad operations under the Platform-A umbrella, reports ClickZ.
Last year AOL consolidated all US ad operations under Platform-A. In March, Platform-A served the most ads across the broadest reach of US internet users, beating other top... continue reading »
Yahoo issued another formal statement to investor Carl Icahn, who seeks to oust Yahoo's board.
"Leaving aside Mr. Icahn's inaccurate interpretation of our retention plan, we again note that he has no credible plan to operate Yahoo!," the company stated.
Yahoo also... continue reading »
Apple rebranded its .Mac suite of services as MobileMe, dubbed "Exchange for the rest of us" by Steve Jobs at the Worldwide Developers Conference early today.
"Now users who are not part of an enterprise that runs [Microsoft] Exchange can get... continue reading »
Information technology spending remains lackluster among companies of all sizes, but BlackBerry-maker Research in Motion (RIM) continued to dominate the smartphone market with 76 percent share in Q1 (up three points from the previous quarter), according to a May study... continue reading »
Hulu scores a coup: Comedy Central has opted to syndicate The Daily Show with Jon Stewart and the Colbert Report onto NBC/Fox-owned site.
Comedy Central will receive a share of ad profits for the shows. If all fares well, other Viacom... continue reading »
Some 73 percent of financial-institution executives say they plan to build or significantly remodel branches in the next 12-24 months - and money isn't the only green they are interested in, according to the 2008 IBT Market Pulse Survey: A... continue reading »
Samsung is partnering with MySpace, Facebook and Bebo to promote four unsigned bands in an ad campaign this summer, The Guardian reports.
The bands will be promoted through the social networks and over the radio. Musicians interested in joining can upload... continue reading »
Tickle, Monster.com's social networking quiz site, will shut down on June 30, reports Silicon Alley Insider.
Monster acquired the site, originally named Emode.com, in 2004.
The departure of Tickle follows the announced shut-downs of Verizon's social network — which closes June 16... continue reading »
Geneva-based Ads-Click has raised $3 million in a financing round led by BayTech Venture Capital of Munich. The funds will be used for international expansion.
Ads-Click focuses on contextual and mobile advertising. It claims to serve five billion pageviews per month.
The... continue reading »
Today widget maker KickApps will announce a liaison with Clearspring Technologies, a widget syndicator.
Clearspring will promote KickApps WYSIWYG Widget Studio to its userbase. The WYSIWYG — or "what you see is what you get" — Widget Studio enables users to... continue reading »
Last night, ad exec Jill McDonald of McDonald's was named the UK's top marketer at the Marketing Society Awards for Excellence, beating Phil Rumbol, the man behind the Cadbury Gorilla campaign.
Following her arrival in 2006, McDonald led a brand turnaround... continue reading »
More details were revealed on YouTube's sell-your-own-ad-space offer to video producers.
"A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM […] a lot less than the going rate for professional content," writes Silicon... continue reading »
Per person, kids consumed more video streams than those over 18 and spent more time watching online video from home in April, according to (pdf) Nielsen Online: Kids 2-11 viewed 51 streams and 118 minutes per person; teens 12-17 viewed... continue reading »
Alloy Access is partnering with Real Content Group for a number of Alloy's mobile marketing initiatives, reports MediaPost.
The partnership will result in a series of new marketing formats — including content integration, branded text and content sponsorship — for Alloy's... continue reading »
After 18 consecutive quarters of positive results, the direct marketing community — direct marketers, agencies, and suppliers — experienced a revenue dip in the first quarter of 2008, according to the Quarterly Business Review (QBR) by the Direct Marketing Association... continue reading »
Ad Networks and Analytics:
Ad network Oridian rolled out a new channel targeted to users that live in the UK but were born elsewhere.
After soft-launching it in May, Quantcast officially introduced its Media Planner platform.
In-text ad firm Kontera launched a "One... continue reading »
Editorial content provider Healthline Networks has become the latest entity to start its own vertical ad network.
Health Semantic Taxonomy Ad Targeting On-Demand, or HealthSTAT, is targeted to publishers covering healthcare topics and advertisers looking to reach their audiences.
Instead of... continue reading »
The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends... continue reading »
Ceding to competitors Newsweek and Time, the US News & World Report announced it roll back and publish only every two weeks, reports MediaBuyerPlanner.
The company buttressed the change with the launch of the US News Media Group, which reflects "the... continue reading »
Wisconsin joins Colorado, Florida, Tennessee and Oklahoma in adding mobile phone numbers to its telemarketing do-not-call list, writes MediaBuyerPlanner.
The state's Department of Agriculture, Trade and Consumer Protection, which administers the list, is doubling the number of intake lines in anticipation... continue reading »
Project Canoe, a unified advertising initiative by the nation's largest cable companies, has selected David Verklin to lead it, reports The Wall Street Journal.
Project Canoe hopes to establish a platform for the automated insertion of ads into local spots... continue reading »