2008 June 17 - MarketingVOX

Ad-Spend Slowdown Pegged to Media Shift

Weak economy be damned: those seeking a scapegoat behind ad spend decline need only look to the internet. According to Jon Swallen, SVP of research at TNS Media Intelligence, the downturn in ad spend results from advertisers moving traditional media budgets... continue reading »

Cinema Ad Spend Up 18.5% in 2007

Advocacy Group Goes After ISP Behavioral Targeting

Apple Explores Flash Alternative for Web Apps, Mobile

Mobile Advertising Influences 18-24-Year-Olds Most

Glam Acquires Monetise, Preps for Global Expansion

Online Lead-Gen Delivers, but Can Be Better Used

UCSF Tackles Dementia with Video, Widget-Based Outreach

Ad Network Pricing Keeps Falling; Social Networks, Gaming Sites Improve

Industry Buzz & Snippets: 6/17/08

IAB Releases Definitions for Digital Video In-Stream Ad Metrics

The Voice of Online Marketing	\| MEDIA KIT \| NEWS TIPS
The latest practical news and developments at the intersection of search, email, social media, mobile marketing, web analytics, online advertising, ecommerce and more.