Weak economy be damned: those seeking a scapegoat behind ad spend decline need only look to the internet.
According...
The cinema ad revenues of Cinema Advertising Council (CAC) members grew 18.5 percent in 2007, to $539,946,000 from...
The Center for Democracy and Technology (CDT) has filed comments with the Network Advertising Initiative, an industry group...
Last week at the WWDC, Apple revealed details of its use of SproutCore, a JavaScript framework and Flash...
Use* of picture/video phones is up 17 percent for all adults according to an analysis of BIGresearch's most...
Women's network Glam Media acquired digital marketing shop Monetise, increasing the global scope of its ad-selling operations. Terms...
The majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be...
In partnership with YouTube, the University of California, San Francisco (UCSF) launched Memory and Aging, an online video...
Overall monetization in the online ad industry dropped by 0.7 percent from last month, following a 23 percent...
Ad Networks and Analytics:
50 percent of respondents to an E-consultancy survey use two sets of analytics tools on...
The Interactive Advertising Bureau (IAB) has released its 2008 definitions for Digital Video In-Stream Ad Metrics.
The document...
