The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends... continue reading »
Ceding to competitors Newsweek and Time, the US News & World Report announced it roll back and publish only every two weeks, reports MediaBuyerPlanner.
The company buttressed the change with the launch of the US News Media Group, which reflects "the... continue reading »
Wisconsin joins Colorado, Florida, Tennessee and Oklahoma in adding mobile phone numbers to its telemarketing do-not-call list, writes MediaBuyerPlanner.
The state's Department of Agriculture, Trade and Consumer Protection, which administers the list, is doubling the number of intake lines in anticipation... continue reading »
Project Canoe, a unified advertising initiative by the nation's largest cable companies, has selected David Verklin to lead it, reports The Wall Street Journal.
Project Canoe hopes to establish a platform for the automated insertion of ads into local spots... continue reading »
Federated Media has introduced tools that enable advertisers to track the online conversations about their brands, reports VentureBeat.
The Conversational Marketing Toolbox was designed to "build visibility and accountability into today’s eclectic media and marketing mix consisting of IAB advertising, sponsorships,... continue reading »
Search leader Google continued its record growth in market share of searches and is up 5 percent year-over-year in May, accounting for 68 percent of searches in the US and 87 percent of searches in the UK, according to the... continue reading »
Research firm IDC released a report suggesting the country's economic slump has not yet impacted online ad spend, reports ClickZ.
Q1 revenue from online advertising reached $7.1 billion, up 24 percent from 1Q07, the IDC said. It also predicted continued growth... continue reading »
Most global companies acknowledge significant deficiencies in their go-to-market process — the strategic and tactical aspects of delivering and supporting a product/service offering to the marketplace — according to a new CMO Council study (via MarketingCharts).
The go-to-market process includes... continue reading »
Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have important implications for retailers, STORES writes (via MarketingCharts).
As a... continue reading »
For up-and-coming bands, getting airtime on a radio station — whose mailbox is typically deluged with new singles — is a difficult task.
In lieu of mailing a CD that will never be played, musicians can email sample tracks via eNote,... continue reading »
Over 50 percent of images in promotional emails are routinely blocked by email and webmail programs, says a recent survey by the Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), writes MarketingCharts.
Nevertheless, many... continue reading »
This article was written by CEO Nate Whitehill of Unique Blog Designs. It works best for those seeking to build brands through blogging, but is also adaptable to companies wishing to maximize their online content development.
Here are seven tried and... continue reading »
Advertisers with budgets of less than $10,000 may now create and serve ads on The New York Times' website.
The system, powered by AdReady, enables The NYT to serve advertisers whose spend is too small for its sales staff to target.... continue reading »