To meet their information needs, American senior executives have become voracious users of all media channels — including...
Office supply store Office Depot has partnered with Google to bring AdWords to small business customers.
A co-branded portion...
Bravo, Apple, Showtime, HBO, Absolut and Levi's are the gay-friendliest brands.
In contrast, Wal-Mart, Dunkin' Donuts, Cracker Barrel, Exxon...
Now that Facebook applications can be put on any website, the time is now to create an app,...
Google has introduced "Buzz Targeting" on YouTube, a new way to wring ad dollars from the video site.
Buzz...
craigslist filed a countersuit against eBay, challenging the latter’s allegations that craigslist discriminated against eBay as a shareholder,...
Turner Broadcasting (TBS) has launched TVinContext, which allows advertisers to make ad placements based on the content of...
Apple's new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent...
Cable company Comcast is purchasing Plaxo, a contact management site/social network, reports The Associated Press.
Comcast will add Plaxo's...
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because each group consumes traditional...
Maverick investor Carl Icahn is preparing to mount a proxy bid for Yahoo, reports The Wall Street Journal....
Married wealthy women make almost two-thirds (64 percent) of a family's purchase decisions on average, according to a...
Cable provider Charter Communications is preparing a foray into behavioral tracking for ad delivery, reports The New York...
Google accounted for 67.90 percent of US searches in the four weeks ended April 26 — up 4...
Ad Networks and Analytics:
Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the...
CBS has agreed to purchase CNET in an all-cash deal at 44 percent over CNET's current market value:...
Rock and Roll Hall of Famer Lou Reed is joining Sirius to host his own weekly radio show,...
Internet ad revenue in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in...
Yahoo has selected WPP Group to manage online ad and rich media sales, reports The New York Times....
Four of the five top referring websites to Wikipedia — which grew almost 8,000 percent over the last...
Amazon has filed suit against New York in response to a new law requiring online retailers to collect...
Companies are failing to adopt a coherent strategy that ties web analytics data in with business objectives.
Just 18...
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in...
Facebook has banned Google's Friend Connect from its API program, reports TechCrunch.
The ban occurred mere days after the...
Yahoo has issued a formal response to investor Carl Icahn, who announced his intent to oust the company's...
Google has added a demographics tab to YouTube Insight, its YouTube analytics tool.
Advertisers and publishers may now review...
The Wall Street Journal Digital Network and News Corp.'s .Fox Networks are launching an online ad destination for...
Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping...
Microsoft has released a statement on a potential "transaction with Yahoo but not an acquisition of all of...
Some 71 percent of North Americans want to know about the socially responsible behavior of brands they buy...
Time Inc. is bringing Health.com back online, part of an effort to take a stake in the growing...
For the first time, Google Sites took the top spot among US web properties, overtaking longtime leader Yahoo...
AOL is launching new vertical-oriented blogs in an ongoing effort to appeal to many niches, reports The Associated...
Google announced today that the Google Content Network is open to third-party ad servers. This means Google partners...
Amanda Congdon of Rocketboom fame returns to her roots with Sometimes Daily, an "interactive variety show that is...
Eric Schmidt, Larry Page and Sergey Brin of Google met in England this week to discuss Microsoft's congenial...
Consumers that telecommute are more likely to engage in more, and more various, leisure activities than all US...
Tech blog Ars Technica has been absorbed by Conde Nast and will become part of Wired Digital, MediaBuyerPlanner...
Nearly one out of six US homes (15.8 percent) had only wireless telephones in the second half of...
Niche search engine TheFind has licensed NearbyNow's inventory look-up technology.
This function enables customers to virtually examine a...
US retail e-commerce sales for the Q1 of 2008, adjusted for seasonal variation but not for price changes,...
AOL has officially closed its $850 million acquisition of UK-based social networking site Bebo.
The parent company plans...
eMarketer has lowered its projections for US social network ad spend. It now estimates advertisers will spend $1.4...
Ad Networks and Analytics:
Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content.
Agencies and Marketing Execs:
Marjorie...
Google made a number of announcements that foreshadow its priorities for the remainder of 2008.
To begin with, it...
Napster has launched a digital music store with over 6 million digital songs in its library, including music...
The Association of Hispanic Advertising Agencies (AHAA) has created an advisory council to explore issues and opportunities surrounding...
The scheduled digital transition — when the television industry transitions from analog broadcasting to digital — will take...
As viewers anxiously await the finale of American Idol's seventh season, the Nielsen Company reported TV, advertising, mobile,...
With mobile phone penetration higher than that of PCs, shopping via mobile may become a major force in...
