May 29, 2008 | Email, Retail & E-Commerce, Youth & Gen X
Despite rising fuel and food prices, over one-third of consumers say the economy will not affect their spending habits – so most say it will – and one way for advertisers to grab consumers’ attention in such times may be via their mobile devices,...May 29, 2008 | Agency Business, B2B
Nearly half (45.4%) of B2B marketers plan to increase spending on lead-generation programs in the second half of 2008, according to a recent survey of marketers by BtoB magazine and the Sales Lead Management Association. Just 10.3% of marketers say they plan to spend...May 29, 2008 | Social Media, Television
This year’s national and local elections are generating record advertising spending, including online, according to eMarketer, which estimates that online spend from political campaigns and advocacy groups will reach $50 million this year. Still, just 1-2% of...