Insiders reveal Microsoft increased its bid for Yahoo "by several dollars," which has — at long last — sparked active merger talks.
The news brings closure to what appeared to be a public stalemate between the two giants, which in turn... continue reading »
Veterans of CNN.com and NYTimes.com are partnering on an enigmatic venture related to online ad buying and selling, reports ClickZ.
The unnamed firm is the product of former NYT Digital VP Jason Krebs and former CNN.com SVP David Payne. While details... continue reading »
Yahoo hopes to broaden its business relationship with Cars.com as it expands its power in vertical-friendly sites.
The elaborated Cars.com liaison would follow Yahoo's newspaper consortium model: each party may sell inventory on another's site. Yahoo calls this the "We sell,... continue reading »
Health plan performance across the US varies widely among some insurers.
Just 45% of plan members report fully understanding how to use their insurance coverage and member services, according to the J.D. Power and Associates 2008 National Health Insurance Plan Study,... continue reading »
Overall revenue at agencies was up in 2007, due largely to growth in digital operations, reports Advertising Age.
AdAge's 2007 Agency Report finds revenue was up by 8.6 percent in 2007. Revenue from digital offerings was up... continue reading »
The Associated Press (AP) Mobile News Network launched today. iPhone users may download an "optimized" version at the App Store.
Built on Verve Wireless technology and comprised of over 100 news publishers, Mobile News Network topics include breaking news, sports, entertainment... continue reading »
US visits to Coldplay.com increased 1,800% since the band's new single, Violet Hill, was released free online.
Hitwise compares daily US visits for April 29, 2008 to visits for April 27, 2008, MarketingCharts reports.
On April 29, 2008, the day the single... continue reading »
Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger talks, Microsoft announced Saturday that it is withdrawing its bid for the search company.
The change of heart occurred when CEOs Steve Ballmer... continue reading »
More women are on social networks and on average have slightly more "friends" than do men, even though men tend to be more focused on acquiring "friends" than building relationships with them, according to a Rapleaf study of 30.74 million... continue reading »
Techdirt reports that Google is trying to patent targeted video advertising behaviors that compel audiences to watch a set number of TV commercials in exchange for programming.
The patent for "Targeted Video Advertising" includes the following clauses:
 'Users may be allowed... continue reading »
Starting this week, ABC will insert multiple commercials into ad breaks within shows streamed online. Each break typically serves one :15 or :30 commercial.
Because the medium is new, the standard for streaming TV shows is one spot per break. Some... continue reading »