Intel Corp. has passed its $300 million media buying and planning account to OMD, a subsidiary of Omnicom...
The 19 largest cable and telephone providers in the US — accounting for about 94 percent of the...
"Oracle of Omaha" investor Warren Buffett is partnering with candy vendor Mars Inc. to absorb Wrigley, the no....
Warner Bros. has resurrected the dormant WB as an online destination for watching classic shows, reports The New...
US households with $100,000+ in income are the fastest-growing segment of the population.
The US Census Bureau finds they...
DoubleClick and Brightroll have incorporated high-definition (HD) video into streaming advertising, reports ClickZ.
Since the debut of Adobe's high-definition...
SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS...
Cox Enterprises has just purchased Adify for $300 million, reports PaidContent.
The union joins a major online ad network...
Preconceived notions about Baby Boomers abound, but many are mere myth, according to the third Quarterly Boomer Report...
Ad Buying, Planning and Selling:
Media service agency KSL Media is launching eWorld Asset Trading, allowing for the bartering...
24/7 has partnered with Mindset Media to launch Mindset Buys, which serves ads based on educated guesses about...
