2008 April 15 - MarketingVOX

Measurement Tool Divines 'Viral' Ads in Advance

Consumer media firm MedTrackAlert has partnered with CNET to develop a measuring tool that quantifies the likelihood an ad message will be passed on organically. The "tool" makes use of a "shareability scale," which is proffered to consumers in testing groups.... continue reading »

Top 50 Web Rankings Issued for March - Yellow Book Network, MLB.com Gain

Radio One Buys Minority Social Networking Hub

Verizon Chooses AOL for Mobile Ads

Newspaper Sites Earn More in Local Online Ads than All Local Media Companies

Microsoft Urges FTC to Examine All Data Collection

Older Web Users: Online Content, Ads Aimed at Young

Industry Buzz & Snippets: 4/15/08

AP Launches Mobile News Network, a Boon to Papers

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