UK-based publishers like Penguin and Bloomsbury have begun discounting books on their own websites, incentivizing customers to buy...
AdBrite has opened a marketplace — not for advertising or ad inventory, but for the technology that helps...
AOL's Advertising.com division is launching a tool for publishers to help them monetize their sites, according to a...
Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital...
Yahoo is acquiring all assets of IndexTools, a web analytics software provider for online marketers.
IndexTools' technology shall enable...
Those with opinions on the FTC's behavioral targeting guidelines have only days to go before the deadline for...
Americans are growing more comfortable with young people's use of the internet - including social-networking sites, chat rooms...
Yahoo has announced plans to carry search advertising from Google as part of a "test partnership."
The experiment, whereby...
Despite anticipated sluggish retail growth, online retail will remain a bright spot with retail sales* (excluding travel).
It will...
Ad Networks and Analytics:
TargetSpot added eight stations to its lineup, including FoxNews Radio.
aCerno is a new network of...
It appears Yahoo may get the best of all worlds.
Yahoo and AOL are reportedly closing a deal to...
