2008 April 08 - MarketingVOX

Nielsen Acquires IAG Research

Nielsen has announced it will buy rival IAG Research for $225 million, reports Mediaweek. The acquisition shall mesh Nielsen's statistical expertise to IAG's experience with measuring engagement. Where Nielsen produces hard numbers on viewership and audience reach, IAG measures how effective... continue reading »

More Coupon Use Planned for Recession, Many Like Paperless

QuickPlay/Amobee Mobile Video Ad Platform Goes Mainstream

iTunes Gains, MySpace Loses Ground in User Awareness of Digital Music Sources

Niche Content, Ad Opportunities Open to Pringo Social Networks

Integrated Marketing Top Issue on Sr. Marketers' Minds

Olympics Channel Launches Amid Strikes in Beijing, Torch Trouble in Paris

For News, Images and Video, Searchers Prefer Blended over Vertical Search

Industry Buzz & Snippets: 4/8/08

AOL to Serve ESPN Content on Video, Sports Pages

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