Officiating its transition from video host to dedicated ad platform, VideoEgg is shutting down its video publishing service effective June 1, 2008.
The following letter was sent to video uploaders on Friday afternoon:
Attention: my.videoegg.com users
It is with our sincerest regret to... continue reading »
Investment firm BroadWebAsia Inc. has been licensed the rights to promote Major League Baseball (MLB)-associated media in China, according to a company release.
The China-based Major League Baseball site, currently published in simplified Chinese, will undergo development via a BroadWebAsia subsidiary... continue reading »
Having taken top position in Canada for the first time in January, Google Sites maintained that lead in February, according to comScore World Media Metrix data, writes MarketingCharts.
Meanwhile, traffic to Canadian websites in the tax category jumped 17 percent to... continue reading »
CBS has partnered with social network Loopt for a geo-targeted mobile campaign, reports Advertising Age.
The campaign serves Loopt subscribers ads specific to their current location when they visit mobile CBS News, Sportsline or Marketwatch sites. Subscribers must activate the locater... continue reading »
The Boston Globe has dropped Axciom — its previous search provider — and will forthwith use Google to provide search on its site, reports ClickZ.
Google replaces Acxiom as the dedicated provider of search for local business listings. The deal gives... continue reading »
Facebook has launched Translations, an app that enables users to help translate the social network's features into over 20 languages.
AllFacebook says over 15,000 phrases need translating across approved languages, but the effort doesn't lack for manpower: More than 2800 people... continue reading »
UK ISP Virgin Media and the British Phonographic Industry (BPI) are discussing the possibility of a "three-strikes" copyright policy, reports Ars Technica.
The policy would boot copyright infringers offline after three infractions. BPI enforcement agents would detect IP numbers for users... continue reading »
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts writes.
"New Media, New Influencers,... continue reading »
CareerBuilder.com is working with Facebook to run targeted recruitment ads within the social network, reports Reuters.
Facebook users will see ads alongside profile pages or as sponsored links in their activity stream. Ads link back to sponsored employers' sections in CareerBuilder... continue reading »
For the first time, global news and business pub The Economist took the No.1 spot on AdweekMedia's 28th annual "Hot List," leaping from No. 10 last year.
This was the biggest jump on a list otherwise dominated by women's lifestyle titles,... continue reading »
Ad Networks and Analytics:
M:Metrics and Mediamark Research are partnering on audience reporting that bridges mobile and print numbers.
Admob has served over 20 million ad impressions.
ZenithOptimedia says online ad spend will rise 23.4 percent in 2008 instead of the 19 percent... continue reading »
Late last year, Storus Corp sued Aroa for use of a trademarked term, "smart money clips," in AdWords ad copy.
The United States District Court for the Northern District of California has just ruled in Storus' favor (PDF), setting a... continue reading »
NBC Universal and Fox have signed deals with JumpTap to deliver ads on mobile devices, reports Adweek.
Ads will be targeted to users based on their behavior on JumpTap's search engine. They will appear on mobile-enabled sites for specific Fox shows... continue reading »
US advertising spend in '07 rose just 0.6 percent from '06, lower than in other regions.
But internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any US media category, according to Nielsen, writes MarketingCharts.
Other media categories... continue reading »
In an economic recession, consumers tend to cut budgets — but, provided discounts, they will continue to buy.
54 percent of adults said they would reduce discretionary spending, and 63 percent would not make a purchase if a deal isn't available... continue reading »
CondeNet shall use Verizon Wireless' V Cast to re-purpose content from its publications, reports Mediaweek.
CondéNet's V Cast channel will feature video clips from proprietary sites like Style and Epicurious. Users can access them on-demand in V Cast's lifestyle section.
Availing CondéNet... continue reading »
In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts.
Growth continues to strengthen... continue reading »
Azoogle has changed its company name to Epic Advertising, according to a company release.
The advertising platform will maintain the same branding, AzoogleAds, and Bazaar Advertising will remain the name of its search engine marketing business. The two operations will operate... continue reading »
Online sustainability buzz grew 50 percent in '07.
People are using the internet to air concerns about green issues, focusing primarily on personal actions (e.g., recycling, carpooling, avoiding excess packaging) — noted Nielsen Online in a recent report (pdf), writes MarketingCharts.... continue reading »
With different backgrounds, approaches to business and equally porky superiority complexes, it may seem impossible to get exactly what you want from a team of web developers and designers.
But with web 2.0 technologies a growing priority among businesses, interactive marketers... continue reading »
A new Amazon service enables shoppers to buy books and other goods by sending text messages, reports The Associated Press.
The process isn't yet as simple as it could be, but it may present impulse buying opportunities for people whose laptops... continue reading »
Social media and CGM research firm Umbria has been purchased by JD Power & Associates for an undisclosed sum.
Umbria's platform will fold into JD Power & Associates' existing "voice of the consumer" research arm.
... continue reading »
V-ENABLE, the provider of FreeMobile411, has formed a partnership with buzzd, a location-based mobile entertainment service.
buzzd provides real-time information about bars, clubs and restaurants in a given area.
The liaison shall bring buzzd content to V-ENABLE's FreeMobile411 service, which is available... continue reading »
Mergers and acquisitions across the media and information industries continued at a strong pace in Q1 despite a turbulent economic environment: 202 transactions totaled $13.4 billion across the 11 sectors tracked by The Jordan, Edmiston Group, Inc. (JEGI), MarketingCharts reports.... continue reading »
Today St. Ives debuted its first digital marketing initiative.
With pastel colors, soothing music and a focus on the elements, "Get a Happy Face" aspires to encourage women to explore the St. Ives Elements product line while plucking up branded widgets... continue reading »
This week YouTube suffered reprimands from MPs after failing to remove footage of a gang rape.
VP and General Counsel Kent Walker of Google attributed the mishap to "human error," according to the Guardian.
"Our reviewers review a lot of material... continue reading »
US mobile ad spend is projected to reach $1.7 billion in '08, up 89 percent from $878 million in '07.
And it will surpass $6.5 billion in 2012, according to a new eMarketer report, "Mobile Advertising: After the Growing Pains," reports... continue reading »
After much hype and buzz, MySpace Music is set to debut sometime next week, reports Reuters.
MySpace Music boasts catalog deals with parent company News Corp., Sony BMG, Universal Music Group and Warner Music Group — all stakeholders in the service.... continue reading »
Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Systems whitepaper, reports MarketingCharts.
The report, which highlights the business-to-consumer (B2C) computer hardware industry, is the first in a... continue reading »
Verizon and Yahoo have introduced new and upgraded voice search products, respectively.
Verizon has debuted 1-800-THE-INFO. Users may voice-search for businesses by name or location at no charge in exchange for listening to a short ad.
Yahoo also unveiled a voice search... continue reading »
Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands — often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
Below... continue reading »
Ad Networks and Analytics:
CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market is still small.
18,000 broadband users in the UK unknowingly had their behavior tracked by BT and Phorm in '06, part of a... continue reading »
Google has begun laying off employees at DoubleClick. The search giant would not specify how many it plans to drop, but the New York Times pegs the figure at around 300.
"We have been working to match and align DoubleClick employees... continue reading »
Nickelodeon is building a slew of virtual worlds around existing properties and new ventures, reports The Hollywood Reporter.
Nick is expected to announce a virtual world extension of the Spongebob Squarepants series and franchise. It will include games and allow... continue reading »
The VooZoo app is spreading from Facebook — where it launched last month — to There.com and vMTV, a virtual world owned by MTV Networks.
The app debuted on Facebook last month and boasts 74 daily active users. It enables them... continue reading »
DoubleFusion has signed a deal to provide in-game advertising for titles from publisher NCsoft, according to a company release.
DoubleFusion will serve ads within the City of Heroes MMOG. The game is set in an urban city, making it an ideal... continue reading »
Gentoo Sunderland, formerly the Sunderland Housing Group, has been awarded £100,000 (about $199,434) in compensation for cyber harassment. This is the highest amount ever awarded in the UK for internet libel damages.
Several years ago the firm was targeted by anonymous... continue reading »
Fox Interactive Media is conducting some corporate reshuffling, following news that the division is expected to miss its 2008 revenue targets, reports Reuters.
FIM's revenue goal for 2008 is about $1 billion. It is expected to fall short of the mark... continue reading »
As plans to merge with DoubleClick go underway, Google plans to split Performics, formerly a DoubleClick property, into two business units: Affiliate Marketing and Search Marketing.
Affiliate Marketing will be folded into existing Google services. The Search Marketing component will be... continue reading »
The Interactive Advertising Bureau (IAB) has released the latest iteration of its guidelines for in-video advertising.
The revised Digital Video Ad Format Guidelines include suggestions for linear video ads, non-linear video ads and companion ads. They are intended to nurture a... continue reading »
The FAA has granted Aircell, the in-flight internet access provider for American Airlines and Virgin America, the permits necessary to launch online wi-fi service in the sky.
According to Ars Technica, Aircell may deploy its technology on any aircraft deemed fit... continue reading »
CBS Radio has pulled the trigger on combining its services with Last.fm's, reports MediaPost.
CBS purchased Last.fm in May of last year.
Moving forward, CBS Radio content from national and sizable local stations will be streamed live through Last.fm. Such distribution will... continue reading »
Catalogs for the categories of religion, automotive, and education have increased as much as 60.5 percent (religion) from 2004 to 2008, notes Oxbridge Communications, bringing the total number in the 2008 National Directory to 12,230 catalogs, writes MarketingCharts.
Together, the... continue reading »
5-15 percent of customers (depending on the carrier) plan to switch carriers within the next six months.
Lower price will be the primary reason for 19 percent of them, according to a comScore report on wireless consumer choices, MarketingCharts writes.
Wireless... continue reading »
Marketers continue to move beyond counting clicks and into new metrics that better represent new media outlets, reports Brandweek.
Engagement continues to emerge as the stat of choice for online campaigns, with buy-ins from major brands like Procter & Gamble. That... continue reading »
Yellow Pages, a $31 billion industry worldwide, continue to give advertisers large volumes of valuable customer leads — and high ROI — according to call-tracking data issued by the Yellow Pages Association (YPA), based on a study by CRM Associates,... continue reading »
DoubleFusion has signed a deal with Habbo to manage all ad inventory for the virtual world's US operations.
The ad network operator will take on responsibility for media sales and ad placement in-world. This is DoubleFusion's first large-scale foray into virtual... continue reading »
Publishers have potentially vast opportunities to collect revenue from ad networks and content licensing, according to an Attributor analysis of content monetization across 68 million domains (via MarketingCharts).
Ad calls from the domains were captured in Jan. '08 from Attributor's... continue reading »
Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer.
If the companies fail to form a pact by then, "we will be compelled to take our case directly to your... continue reading »
Advertisers will spend £3.4 billion in 2008, up 27% from 2007 levels, and will continue double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012, according to online ad spending data released by eMarketer, MarketingCharts... continue reading »