Mar 28, 2008 | Newspapers
Advertising expenditures for newspaper websites in 2007 increased 18.8%, to $3.2 billion – accounting for 7.5% of all newspaper ad spending last year (up from 5.7% in 2006), according to preliminary estimates from the Newspaper Association of America. Print ad...Mar 28, 2008 | Automotive, Brand Metrics, Creative & Formats, Promotions, Coupons & Co-op
GM delivered 27% more online display ads than Toyota in January, but Toyota delivered 32% more ads per person reached, according to the first public release of advertiser-level data from comScore’s Ad Metrix service, in this case for online advertising by auto...Mar 28, 2008 | Financial Services, Newspapers
The Conference Board Help-Wanted Advertising Index, a measure of job offerings in major newspapers across the US, dipped one point in February and stands at 21, down nine points from a year earlier, the Conference Board reported. In the last three months, help-wanted...Mar 28, 2008 | Financial Services, Privacy & Security, Retail & E-Commerce
Though fraud protection and security are important for online shoppers, the 68% of them who use a credit card do not know what amounts they would be liable for if their card or data were stolen -?according to an eBillme report conducted by JupiterResearch. The result...