The European Commission has made a move to simplify mobile phone TV by adopting a standard backed by Nokia.
The Commission said making the Digital Video Broadcasting Handheld (DVB-H) the preferred standard in Europe will give mobile TV a boost, according... continue reading »
Australian coupon site RetailMeNot has launched a social network atop its coupon portal.
The site allows users to submit online coupon codes. RetailMeNot's Guy King told TechCrunch that, unlike other coupon sites, it follows the Facebook model and is designed to... continue reading »
8020 Publishing — which recently made Conde Nast VP Mitch Fox its President and CEO — puts a democratic twist on an old business. Its travel and photography titles consist entirely of content submitted online and voted into the current... continue reading »
AOL has unified the Quigo and Advertising.com ad platforms, reports ClickZ.
Quigo's FeedPoint assists retailers looking to manage distribution of products to third-party comparison sites. Advertising.com's Outsearch is used by search marketers to manage keyword bids and optimization.
The technology driving each... continue reading »
Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year.
Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe... continue reading »
Adobe announced yesterday that Microsoft has licensed Flash Lite and Reader LE for the Windows Mobile OS.
Flash Lite was available as a download for Windows Mobile, but it will soon be incorporated into the OS. Flash Lite is already installed... continue reading »
As of April 1, eBay plans to sever ties with ValueClick's Commission Junction, which pays web publishers to drive bidders to eBay stores. eBay shall replace the service with its own Partner Network, according to the auction site. The move... continue reading »
DoubleClick, now a Google property, is launching widget advertising into the self-publishing ad market.
Powered by Gigya Wildfire, the option enables advertisers to encourage viral dissemination of interactive ads across social media. Gigya will provide metrics for advertisers.
DoubleClick expects the medium... continue reading »
CBS is rolling out the CBS Local Ad Network, aimed at blogs that provide local coverage in areas with a CBS owned-and-operated TV station.
Publishers in the network place a widget, which displays updates from CBS News, on their sites. Ads... continue reading »
33 million Americans age 12 or older listen to a radio station over the internet during an average week - up from 29 million listeners one year ago - estimates the annual "Infinite Dial 2008: Radio's Digital Platforms" report by... continue reading »
Pepsi has launched new efforts meant to engage and entertain online audiences while, of course, branding the beverage maker's popular drinks.
The soft-drink giant recently launched Youniverse.com, a social network for fans of European soccer. The site hosts personal profiles that... continue reading »
Though again atop the rankings of US social-networking sites, MySpace.com's audience grew just 4 percent in February from Feb. '07.
Meanwhile, second-place Facebook's more than doubled, growing 102 percent year over year, according to custom lists compiled by Nielsen Online, MarketingCharts... continue reading »
Ad Networks and Analytics:
Yahoo and Microsoft sat down and a had a grown-up conversation about the latter's takeover bid for the former.
Tech magazine publisher IDG is launching an ad network consisting (unsurprisingly) of technology blogs.
BrightRoll is adding high-definition video... continue reading »
The UK's Foundation for Information Policy Research (Fipr) has published an open letter to the Information Commissioner, dubbing Phorm, an online ad system, illegal.
Fipr said Phorm violates the Regulation of Investigatory Powers Act 2000 (Ripa), developed to protect users from... continue reading »