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February 2008
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Mobile 411 Users on the Go and Ready to BuyMobile directory assistance (DA) users are on-the-go consumers that expect accurate results immediately. As an incentive to marketers, they...Dominos Democratizes Pizza Creation: Online, at Low CostDominos has added a twist to daily pizza pie assortment. An online promotion called BFD, or Big Fantastic Deal,...Marketers' 2008 Priorities: Database and AnalyticsNewspapers Outsource Display Ads to Networks
Anytime Is Prime Time for Online Shows; DVR Ad-Skipping Up
CBS Announces Geo-Targeted Mobile Ad Test
Microsoft Ignites Flame Under New Ad Technology
Xbox Launches Budget Console in JapanMicrosoft has launched a budget-conscious Xbox 360 Arcade console in Japan, the number two gaming market behind the US. The...Nokia to Launch Mobile Game Store, Social Site
Opera Upgrades Mobile Browser with Zoom, Panning, Flash Support
Bango Analytics Tracks Behavior on Mobile Websites, CampaignsOn Wednesday morning Bango launched Bango Analytics, which provides web stats for mobile-based websites and marketing campaigns. In addition...Russia's Online Ad Market to Hit $685M in '08Russia's online advertising market totaled $369 million in 2007, about double the figure from 2006, reports MindShare Interaction...Lagardere Global, Publicitas Plot US, Online Invasion
Bebo and Music Nation Launch Talent CompetitionBebo is partnering with Music Nation to launch the OnStage talent competition on its site, reports Wired. The most...DoubleFusion Fuses Deeper Into Casual Gaming
1/3 of Health Service Ad Spend Supports DM Campaigns
AT&T Planning 80 New High-Speed Mobile Markets
More 'What If' Data on Yahoo-Microsoft ComboBoth Hitwise and comScore issued additional data this week on what sort of market player would be formed...Ex-Googlers Launch Howcast Instructional Video SiteThree ex-Google employees have launched a New York City-based startup called Howcast, which aims to be the YouTube...To Beat Baidu, Google Bestows Free Music on China
Click Fraud Rate Climbs to 16.6% in Q4
Warner Music Digital Revenues Climbed 41% in '07
Helio, Buzzd Launch Location-Based Nightlife Search
Google Holds Steady at 66% of US Searches, Ask.com Share Up 19% YOY
Casual Gamers Give Relevant Ads the Go-AheadA survey of 1,500 players on RealNetworks' RealGames site finds most casual gamers are willing to trade ad...Mobile Advertising Alters Voter Attitudes, Behaviors
Industry Buzz & Snippets: 2/7/08
Time Warner to Split AOL Internet, Ad DivisionsTime Warner has announced plans to split AOL's subscription business from the rest of its operations, reports The...Giants Cash Out of Super Bowl, Cash into Online Gaming
Damon Wayans Launches WayOutTV, a(nother) Comedy SiteComedian Damon Wayans is launching WayOutTV.com, which shall feature videos produced by aspiring comedians selected by Wayans. According to...Social Network Use Plummets as Ads Grow More PrevalentMicrosoft Buys 3-D Firm Calagari to Boost Virtual EarthMicrosoft has purchased Caligari, a small company that specializes in 3-D and animation software. Caligari uses trueSpace software to...Commerce360 Looks to Linguistics to Help Power SEM
Bewkes Considers Making TV Programs On-Demand
Organic Style Relaunches as Web-Only PubNASCAR Fans Rev Up to Buy Big-Ticket, High-Tech Items
'Total Music' Plan Spurs Government InquisitionTotal Music, a strategy for record labels to pre-load music on portable players, is being questioned by the...Web 2.0 Experience on 93% of Marketers' 2008 To-Do ListsHalf of online businesses plan to add "Web 2.0" online capabilities to their sites in six months. Over 93...On Itsmy.com, Users Launch Mobile TV Programs
A-B Rules Super Bowl Ads; Hyundai Improves — as SalesGenie Damages — its Image
Android Prototype to Debut at EU Mobile Show
IAB Publishes Best Practices for Online Lead GenerationRumor: Google to Take Stake in CNET
Israeli Start-Ups Look to Silicon Valley for ExpansionDeliverance from Writers Strike Draws Near
Fast Company Dips Patent Leather Toe in Citizen Journalism
Yahoo to Pass on Microsoft BidHaving spent a mum week mulling Microsoft's unsolicited $44.6 billion takeover bid, Yahoo has opted to decline, according...WGA Writers Win Compensation Rights to Online, Mobile ContentThe Writers Guild of America has reached an agreement with production studios over compensation for online programming, NPR...Guardian Taps Reuters for US-Viewed Online Ads
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