2008 February 28 - MarketingVOX

IAB: Privacy Guidelines for Interactive Advertising

This week the Interactive Advertising Bureau (IAB) announced its interactive advertising guidelines. Members are asked to follow the following five principles: That customers be provided "meaningful notice" about the information collected and used for interactive advertising. Customers should be informed of their choices... continue reading »

Yahoo Lets Publishers Skew Search Results

Blinkx Gets Denuo's Help on Video Ads

Crispin Wins $300M Microsoft Assignment

Hulu to Advertisers: Web TV Ads Yield More Engagement. Take Advantage!

Academy Awards - Fewest Viewers in Decades

Celebrity Gossip Channel Gets Gig on MySpace TV

Corporate IT Spending Down, Pointing to US Recession

Google Becomes 'de jure' Search Engine for Opera Mobile Browsers

Consumer Confidence Index Down 12 Points, Near 15-Year Low

Industry Buzz & Snippets: 2/28/08

Behavioral Targeting Comes to Yahoo Newspaper Consortium

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