2008 February 21 - MarketingVOX

Gold Scion Positioned as Precious to Encourage Greed Factor

To promote the limited-edition Scion xB RS 5.0 (of which only 2500 exist), ATTIK has put together a campaign called "Rare Metal." "We are treating these vehicles as priceless valuables," said CD Simon Needham of ATTIK. Piggybacking the perennial equity of Willy... continue reading »

Internet Opportunity Knocks: Newspaper Website Audiences Grow

Xbox Live Opens to Third-Party Game Developers

Apple TV Owners Access HD-Quality Film Rentals from TVs

New Media Influences Purchases, Particularly among Minorities

Glam Becomes Exclusive Ad Seller for Premiere.com

Hearst Gets a Clue, Joins YouTube

Businesses Find Case for Social Responsibility

Google Officiates Adsense Video

Effectiveness of TV Advertising Backslides in Two Years

Industry Buzz & Snippets: 2/21/08

News Corp., Big Four Lay Groundwork for MySpace Music

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