Branded entertainment is expected to jump 14 percent to $25.4 billion in 2008, according to Branded Entertainment Marketing...
Yahoo and Cadbury Schweppes have launched a Las Vegas marriage-themed campaign for Cherry Chocolate Diet Dr. Pepper, just...
Latin America's top wireless operator, America Movil, announced its users will soon be able to watch YouTube videos...
Earlier this week, a service outage left two-thirds of Blackberry's 12 million North American subscribers with spotty or...
Britain may follow France in curbing internet access to users that repeatedly download music or films illegally.
The government...
New York State governor Eliot Spitzer has proposed a budget that includes a clause to draw tax revenue...
Yahoo has confirmed its purchase of Maven Networks, a video marketplace, reports The Associated Press.
Maven helps TV networks...
A study released by Jupiter Research and Bazaarvoice found 70 percent of UK consumers consider ratings and reviews...
An initiative by Revenue Science to standardize elements of behavioral ad targeting was met with mixed feelings.
Revenue Science...
The Rochester Democrat & Chronicle, and Washingtonpost.com, have the highest adult penetration in their local markets among printed...
At the Mobile World Congress in Barcelona, Omnifone unveiled a handset called MusicStation Max.
The unit allows consumers to...
Though most B2B marketers are not revising marketing budgets in response to concerns about the economy, others are...
Another round in the fight over net neutrality and traffic regulation has begun, with lawmakers and telecoms sparring...
T-Mobile has selected Yahoo as its exclusive search provider for handsets in Europe.
Yahoo's oneSearch will be available to...
