KickApps, a social tools provider for websites, has released KickApps Version 3.0. This version lends more functionality to advanced developers with the API developer kit announced last month.
The interface was also made more intuitive for non-programmers.
Version 3.0 includes a selection... continue reading »
C-block of 700 MHz spectrum was assured of working with any mobile phone or application as it pushed past the reserve price of $4.64 billion on Thursday.
Open C-block comes as especially good news to Google, which lobbied viciously to keep... continue reading »
With Super Bowl XLII fast approaching and hotels overbooked, residents of Phoenix, AZ are offering their homes to Patriots and Giants fans on craigslist.
And it isn't just Arizona. Wired points to a site search of Boston-area craigslist, which yielded 700... continue reading »
Operator Jingle Networks of 1-800-FREE411 has sold out its inventory of sponsorship ads for the year.
The company hosts two ad spots per phone call made — one for national sponsors, and another for local/targeted ads.
The national sponsorships are 10-second audio... continue reading »
The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US — the NFL's Super Bowl — scheduled for... continue reading »
Amazon has released its fourth quarter earnings, which reflected an earnings jump of 42 percent — to $5.67 billion — from the same time last year. Profits doubled to $207 million.
For the entire year, revenues grew by 39 percent to... continue reading »
Google dominated paid search advertising in 2007, raking in 75 percent of US ad spend in the market, up a whopping 15 percentage points from 60 percent in 2006, according to a new eMarketer report, "Search Engine Marketing: User and... continue reading »
Meebo, which provides web-based instant-messaging, is now building an ad network around those chats.
The meebo ad network will release an API that allows publishing partners within chats on their sites. meebo is positioning this as a custom-built product.
Chatroom hosts that... continue reading »
comScore issued a report highlighting the major trends in US internet activity in 2007, including top gaining properties and site categories, and core search market growth.
Top internet brands, including Google, Facebook, Wikipedia and craigslist, were among the winners of 2007,... continue reading »
Amazon has announced its intention to purchase audiobooks provider Audible for $300 million, reports The New York Times.
Amazon will likely integrate Audible's catalog of 80,000 titles — ranging from audiobooks to audio versions of newspapers — into its MP3 store.... continue reading »
Three-quarters of US internet users intend to go online for Super Bowl info on the day of the game, says comScore's annual Super Bowl pre-game survey.
The survey of 1,522 US internet users, conducted on January 29-30, revealed insights into Americans'... continue reading »
Google dealt with unfamiliar territory yesterday: failing to meet increasingly ambitious expectations for quarterly profits.
Net income for the fourth quarter of 2007 was up 12 percent from the same time in 2006, hitting $1.21 billion. Revenue increased 51 percent, with... continue reading »
To better address Google's dominance in search and online advertising, Steve Ballmer of Microsoft has made an unsolicited bid to purchase Yahoo for $44.6 billion.
That amounts to $31 per share of Yahoo, whose market value hovered just below $20 each... continue reading »
TechCrunch reports Yahoo may acquire video startup Maven Networks for $150 million.
The news has not been formally announced by Yahoo, whose business arm aggregated news of the rumor via paidContent.
Yahoo's stock leaped 50 percent today following an unsolicited bid from... continue reading »
On an open call to employees yesterday, Facebook CEO Mark Zuckerberg candidly discussed earnings for '07 and outlook for '08.
Kara Swisher of All Things Digital reported on the call.
2007 revenues for Facebook totaled $150 million. 2008 revenues are projected to... continue reading »
Lou D'Ermilio of Fox reported the network sold out of Super Bowl spots sooner — and at a higher average cost — than in any previous Super Bowl Fox has hosted. The transaction for the last available :30 spot was... continue reading »
Yesterday Gannett, the parent company of USA Today and around 1,000 other publications and associated websites, reported a 31 percent drop in Q4 profits compared to last year.
Earnings totaled $245.3 million. Newspaper revenue was 1.7 billion and ad revenue $1.2... continue reading »
ESPN will stop charging online programming fees to registered military members and college students, reports The New York Times.
Visitors to ESPN.com who hit the site from .edu or .mil domains can access ESPN360 content, including streaming coverage of sporting events,... continue reading »
A new type of multiplayer online game has been developed to play in the background while users surf the web.
The PMOG, or "passively multiplayer online game," is installed as a Firefox add-on.
A user's objective is to build "missions," or grouped... continue reading »
Hispanic ad network HispanoClick has been purchased by Batanga, a publisher that also targets Hispanics.
Batanga, which offers online music coverage and hosts live streaming events, says this is the first time a Hispanic publisher has ever bought an ad network.
HispanoClick... continue reading »
Microsoft may have to fight other suitors for the hand of Yahoo.
According to Silicon Valley Insider, a major private-equity firm was days from making its own bid on Yahoo! when Microsoft announced its interest last Friday.
Guesses to the firm's identity... continue reading »
67 percent of consumers say their expectations about the quality of their online shopping experience increased from last year.
80 percent say they would would be less likely to return to a retailer's site after a negative online shopping experience, according... continue reading »
Based on comments made by Microsoft executives, the company's bid for Yahoo could affect its mobile plans more heavily than online ad dollars, reports Forbes.
Microsoft has long followed Yahoo's inroads in mobile applications. In the mobile arena, Microsoft focuses less... continue reading »
A new game for the Nintendo DS, a handheld console, leaks into the real world for Japanese gamers.
Treasure Quest is a mixed-reality treasure hunt that plays out on Enoshima, a tiny island 50 km off the coast of Tokyo, reports... continue reading »
Set-top box provider Vudu is making moves to better compete with competitor Apple TV.
Having recently brought its price down to $300 for its video downloading box, Vudu's followed suit with its HD movies, which are now in the same price... continue reading »
After YouTube's web premiere of Super Bowl ads last year, NBCU's Hulu, Spike, AOL and MySpace competing to feature the menagerie of ads as content this year.
Hulu streamed all the ads on its site and posted favorites on the company... continue reading »
The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday.
"The openness of the Internet is what made Google — and Yahoo! — possible," wrote SVP David Drummond of corporate development at Google.
"Microsoft's hostile bid […]... continue reading »
The Gap is launching a music-based campaign to energize its image amongst younger consumers, reports Billboard.
The Sound of Color campaign showcases artists performing songs about color. Themed music videos were also shot for the songs.
An online effort points users to... continue reading »
With the unexpected death of movie star Heath Ledger last week, US internet users flocked to the web for the latest news.
The search term "heath ledger" was the fastest-moving search term by US internet users across all engines for the... continue reading »
USA Today has released the results of its annual Ad Meter, which measures the popularity of respective Super Bowl ads.
A Budweiser ad, where a dalmatian trains a racing Clydesdale to the theme of Rocky, earned top marks with a rank... continue reading »
In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise's Bill Tancer examines the top web properties of the two companies, as well as Google's, breaking down respective share of US visits, writes... continue reading »
Yahoo has shut down its standalone music service and is sending customers to Rhapsody, reports The Associated Press.
Existing subscribers to Yahoo's Music Unlimited service will be switched over to Rhapsody. Playlists and other information will remain intact for an undefined... continue reading »
Motorola announced it is exploring a "structural and strategic realignment" after its mobile phone business sunk from second to third place last year, falling behind Samsung and Nokia, reports The Guardian.
Having sold over 50 million iconic Razr phones, Motorola has... continue reading »
Clear Channel Outdoor will provide digital reporting of primary election results via its high-tech LED billboard networks and a partnership with MSNBC and CNBC, reports MediaBuyerPlanner.
Throughout Tuesday February 5, digital displays in Albuquerque, Chicago, Las Vegas, Los Angeles and Memphis... continue reading »
TheStandard.com, the website for The Industry Standard, has officially launched in beta.
The San Francisco-based business was founded in 1998. Today it aspires not only to document the internet economy but contribute to its future with the addition of an industry... continue reading »
Free Conferencing Corporation of America has launched AdConferencing.com, an ad-supported teleconferencing service powered by VoodooVox.
AdConferencing.com makes use of VoodooVox's In-Call Media, which inserts ad messages in place of the ring callers hear before connecting to a conference call.
The VoodooVox In-Call... continue reading »
Email marketing services company JangoMail has been audited and certified by Habeas Inc., an email reputation services firm.
The certification adds JangoMail to the Habeas SafeList, a whitelisting service focused on deliverability.
JangoMail clients can submit IP addresses for placement on the... continue reading »
With new leadership in place, the QuePasa portal is relaunching as a social network site for Hispanics, reports Advertising Age.
QuePasa has lost money in recent years but last fall raised $7 million. The fresh round resulted in part from its... continue reading »
Advertisers failed to effectively extend their Super Bowl ad buys online, reports Mediaweek.
That conclusion comes from a study by Reprise Media, who studied how advertisers worked to connect their TV spots with online marketing.
70 percent of Super Bowl advertisers bought... continue reading »
Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants (via MarketingCharts).
Among the findings:
Pepsi had the most share of voice in blog posts during and after the... continue reading »
AOL has purchased Goowy Media, a company that builds foundational technology for widgets and analytics reporting.
Goowy may serve AOL nicely with its widget-based ad feature, which provides detailed statistics on where and how its widgets are used.
Goowy is also the... continue reading »
Presenting at the Solid State Circuits Conference in San Francisco this week, Intel unveiled a computer chip intended for mobile internet devices from Apple and other manufacturers.
Code-named Silverthone, the low-power processor architecture is designed for ultra-mobile and mobile internet devices,... continue reading »
Adoption of email and domain authentication — Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) — has reached its tipping point, exceeding 50 percent in several key metrics, according to the Authentication and Online Trust Alliance (AOTA), writes MarketingCharts.
AOTA's research... continue reading »
Conservative news site Newsmax is going all out to attract advertisers looking to reach Republicans.
The site is launching a multi-platform campaign to convince advertisers it's the go-to destination for moneyed Conservatives.
Potential advertisers can also obtain demographic data, including how many... continue reading »
In the weeks (January 1-29) preceding Super Tuesday (today), Barack Obama drove the largest share of blog discussions* among presidential candidates still in the running, accounting for 0.59 percent of the total, while rival Hillary Clinton ranked a close second,... continue reading »
Agencies, Events, Ad Departments:
Nokia is reportedly looking for an agency to consolidate its global digital account.
ANA is holding an Advertising Law & Business Affairs Conference from February 12-13 at New York's New Yorker Hotel. View info or register.
Anam, Cibenix, Mobile... continue reading »
Reuters reports Google CEO Eric Schmidt has contacted CEO Jerry Yang to offer support against Microsoft's bid for Yahoo.
Though it is unlikely to purchase Yahoo on its own, Google may counterbid just to force Microsoft to pay more. Sources say... continue reading »
AOL, which has quietly languished outside the limelight as Google and Microsoft fight over Yahoo, just acquired buy.at.
The affiliate marketing network cost AOL $150 million, reports TechCrunch UK.
Buy.at is the fifth ad company AOL has bought in the past 12... continue reading »
This year's Super Bowl marked the second most-watched TV show in US history, clocking 97.5 million watchers, reports the BBC News.
Some of the biggest brands in the world vied to capitalize on buzz created by Super Bowl ads, but few... continue reading »
Over a million Sony PS3 users have joined Standford University's Folding@home project.
Folding@home asks console owners to donate processing power to the study of protein folding. This helps scientists explore cures for diseases like Alzheimer's, Parkinson's, Huntingdon's, cystic fibrosis, and certain... continue reading »