Mediaedge:cia has let go the reins of the Collective Brands account, where it managed media buying and digital media for the last five years.
Collective Brands includes Payless ShoeSource, Keds, Stride-Rite and Sperry.
CEO Lee Doyle of Mediaedge:cia North America explained the... continue reading »
SheKnows, a website for women, has purchased RealityTVMagazine.com, a five-year-old property that covers reality TV shows and stars.
The acquisition is an effort to spread SheKnows' audience, composed primarily of women between ages 25 and 54, across a controlled series of... continue reading »
Habbo and Paramount Digital have closed a deal whereby Habbo creates and merchandises virtual goods on "at least three of the studio's films," reports Reuters.
Films include Beowulf, Mean Girls and The Spiderwick Chronicles.
Alex Carloss, a VP with Paramount Digital, said... continue reading »
Search advertisers spent 29 percent more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1 percent in the same period, according to Efficient Frontier's Search... continue reading »
The Recording Academy and CBS have passed over Yahoo as a potential Grammy partner; meanwhile, MSN will give fans online access to a pre-Grammy party.
CBS Interactive will take over from Yahoo as the online destination for streaming red-carpet coverage... continue reading »
eBay sellers are unimpressed — indeed, rather livid — by dauphin CEO John Donahoe's proposal to reinvigorate the company.
Per the proposal, eBay shall lower upfront fees for listing items and raise the percentage it takes from each sale. Donahoe supported... continue reading »
Dell is closing all 140 of its kiosks in the US.
The kiosks — most of which are in shopping malls — launched in 2002, reports Reuters. Consumers could try, then order PCs, but they could not buy directly from the... continue reading »
The US, Sweden and Japan have topped a ranking that measures how well countries are using telecommunications technology to boost their social and economic standard of living.
The Connectivity Scorecard was created by London Business School professor Leonard Waverman, which measures... continue reading »
AT&T has renewed and extended its partnership with Yahoo, reports Search Engine Journal.
The two signed a deal that stretches from the PC-based web to the mobile web.
Online, AT&T will continue to power its att.net portal via Yahoo. The portal is... continue reading »
Seevast is launching two vertical ad networks that feed content and ads into branded widgets.
Publishers can add widgets from the Seevast's SyndiGO networks, which contain news links and ads. MSNBC signed on to provide content and sell ads. Seevast will... continue reading »
Nissan and GM brands ranked highest in two categories each (out of seven) in BrandIntel's third annual Consumer Voice Awards, which recognize top vehicles according to (pdf) consumer discussions and sentiment, as expressed online via blogs, discussion forums and other... continue reading »
Google has introduced a new aspect to its unpopular Print Ads program.
Advertisers may now insert 2D bar codes in the print ads they buy. When photographed on web-ready camera phones, the bar codes bring users to a dedicated mobile website.
Users... continue reading »
Google Sites remained the top web property in the UK, with nearly 29.3 million visitors, reaching 89 percent of the online population.
Meanwhile, Facebook.com broke the top 10 for the first time, according to comScore's December rankings of the largest and... continue reading »
Agencies and Execs:
Google ad sales exec Tim Armstrong foresees "more creativity" in the online ad world as image and video search grow prolific.
Kiptronic added Barry Briggs, former COO and President of CNET, and Sandy Shanman, former Advertising.com SVP of Sales,... continue reading »
Ostensibly to curb domain tasting, ICANN is considering keeping its $0.20 annual fee per URL, even if domains are forfeited during the five-day Add Grace Period.
The Add Grace Period enables people to return domain names purchased with misspellings, for example.... continue reading »