Conde Nast's Flip.com is undergoing a major strategy shift.
The year-old social networking site aimed at teen girls will move from being a web destination to becoming an application that will run on social-networking sites, writes MediaBuyerPlanner (via Mediaweek).
Though Flip... continue reading »
After shifting creative responsibilities from Brand Content to BBDO in September, Monster.com has launched a new global campaign with the tagline, "Your calling is calling."
The campaign kicks off with two commercials airing in the US and the UK that reposition... continue reading »
As of Jan. 22, virtual world Second Life is instituting a ban on all virtual banks that aren't government-sanctioned in the real world.
The decision to pull the plug on virtual banks came after SL residents continued to get burned by... continue reading »
Marketers in the UK say search marketing is the most efficient way to generate leads - so it's no wonder that search marketing accounts for the lion's share of online ad spending compared with other formats, making up more than... continue reading »
Getting wise to the realities of a new era of content distribution, a group of striking writers has launched its own online production and distribution company.
Called Virtual Artists, the company is raising upwards of $30 million and is headed by... continue reading »
Netflix has announced that it will allow subscribers to watch movies and TV shows via its website, with no limits on the number of hours watched.
Announced Sunday, the news comes on the eve of Apple's anticipated move into the movie... continue reading »
A free online dating site that began as a class project for an aspiring ASP.NET programmer has turned $10 million in profit in 12 months.
According to The New York Times, Plenty of Fish has attracted over 600,000 users thanks to... continue reading »
Ad execs are on the whole pessimistic about increases of their ad budgets for various media - except online - according to an Advertiser Perceptions survey of advertisers and agency media-buying executives, writes MediaPost (via MarketingCharts).
The latest among twice-annual... continue reading »
After launching a virtual world December 11, retail chain Build-A-Bear Workshop is on track to reach one million unique users by the end of January, according to the company.
The virtual and the retail work in tandem, evoking Webkinz's strategy: after... continue reading »
More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community... continue reading »
Pizza roll snack food maker Totino's is trying to drive young people to an online video site tied to its sponsorship of the X-Games, reports Brandweek.
The snack food company has created its own microsite to house videos from two... continue reading »
Coca-Cola has taken its popular TV and online commercial "Happiness Factory" and fleshed it out into a full online experience of its own, reports Adweek.
The Happiness Factory website takes visitors inside the world shown in the spot and allows... continue reading »
Google has suddenly and without explanation dropped IncrediMail from its AdSense program, reports Reuters.
IncrediMail creates software allowing clients to customize emails and had been generating revenue by placing AdSense ads within those emails. Indeed, earnings from AdSense ads are... continue reading »
Video-sharing site VideoEgg has made deals with a handful of other sites to expand the reach of its ad network, reports ClickZ.
Metacafe, imeem and Buzznet have signed on to the Eggnetwork Advertising Platform. The deal allows those sites to... continue reading »
Microsoft is working with a company named MediaCart to serve up ads to supermarket shoppers based on both their shopping lists and past purchases, reports The Associated Press.
Beginning in the second half of 2008, Microsoft and MediaCart will roll... continue reading »