Jan 2, 2008 | Analytics, Automated & MarTech, Broadcast & Cable, Media & Entertainment, Television
Despite the hubbub about DVR use, there’s hope for advertisers and time-sensitive ads, because viewers aren’t delaying the viewing of recorded programs, according to (pdf)Â a recent analysis of Nielsen data by Palisades MediaGroup. On average, more than...Jan 2, 2008 | Promotions, Coupons & Co-op, Retail & E-Commerce
The planet’s wellbeing and global manufacturing issues increasingly figured into consumers’ spending decisions during the holiday season, according to the 2007 Annual National Shopping Behavior Survey by audit, tax and advisory firm KPMG LLC. Most holiday...Jan 2, 2008 | Retail & E-Commerce
Nearly $28 billion has been spent online during the season-to-date – a 19% gain versus the corresponding days last year, according to a comScore update of holiday season e-commerce spending for the first 57 days of the 2007 holiday season (Nov. 1 – Dec....Jan 2, 2008 | Boomers & Older, Europe & Middle East, Media & Entertainment, Retail & E-Commerce, Youth & Gen X
“Silver surfers” are claiming a bigger share of the online population at the expense of people under 25, according to (pdf) a Nielsen Online analysis of the age make-up of the UK internet population as well as the audiences of the 100 most popular brands...Jan 2, 2008 | Retail & E-Commerce
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity,...