2007 November 05 - MarketingVOX

FTC: Online Ad Self-Regulation is Decidedly Wanting

The Federal Trade Commission ruled Thursday that online advertisers do not sufficiently meet expectations to self-regulate their activities with regard to respecting internet users' privacy. Commissioner Jon Leibowitz rebuked internet advertisers for neglecting to tell users when their information is gathered,... continue reading »

Canada Post Launches Virtual City in Second Life with Retail Partners

To Embrace OpenSocial, Qloud Takes Clear Stance

Social-Media Marketing Disconnect: Interest High, Budgets Low

WSJ.com Hits 1M Subscribers

Oprah, Meet YouTube. YouTube, This is Oprah

Startup Marries Lifecasting to 'Subservient Chicken'

For Those Still Unawares, Ad/Content Harmony Trumps All

Reader's Digest Debuts Ad Display, Tracking Platform

Online Reviews Influence Purchasing Decisions, Consumers Say

Facebook Slips Hand into Social Shopping

'In-Context' Web Ads Better for Brand Recognition, Ad Recall

DoubleClick Helps Monetize Snap.com Business Model

MySpace Users to Deliver Self-Service Spots to Friends, Visitors

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