Oct 30, 2007 | Newspapers
The Conference Board Help-Wanted Advertising Index – a key measure of job offerings in major newspapers across America – increased one point in September and now stands at 24, the Conference Board said. The Index was 29 one year ago, 32 at the beginning...Oct 30, 2007 | Broadcast & Cable, Data-driven, Media & Entertainment, Personalization, Television
Cable subscribers don’t want to pay for channels they don’t watch and say their current cable costs are too high – and more than half prefer to purchase channels individually instead of in bulk packages, according to a new Zogby Interactive poll....Oct 30, 2007 | Email, Financial Services, Media & Entertainment, Retail & E-Commerce
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity,...Oct 29, 2007 | Social Media, Youth & Gen X
Austin, TX, Portland, OR, San Francisco and Seattle are the top local markets for people who read or contribute to blogs – and what they have in common are tech savvy and youth, according to (pdf) local-market research firm Scarborough Research. Some 15% of...Oct 29, 2007 | Financial Services, Real Estate, Social Media
Between the soft housing market and tight budgets, US real estate agents and brokers are facing tougher choices when they divide up their ad dollars – especially when media choices have proliferated – according to a new study of real estate ad spend...