2007 October 24 - MarketingVOX

BzzAgent Glides into Lap of Interpublic

Interpublic has developed a strategic, non-exclusive relationship with word of mouth agency BzzAgent. BzzAgent can help augment a product or brand's popularity, and provide valuable research, by tapping its 300,000 demographically segmented volunteers. The terms of the deal involve buzz campaigns from... continue reading »

Verizon, State of NY Settle Uncomfortable Marketing Probe

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MySpace to Launch Souped-Up Casual Gaming Section

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Google, Nielsen Make Pact to Share, Segment TV Audience Data

'Fake' Online Reviews Deter Suspicious Shoppers

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