Internet marketing company Viewpoint has announced its acquisition of Springbox, an Austin-based interactive marketing venture.
The acquisition is expected to formalize in Q4 of '07, but Viewpoint is wasting no time in preparations to launch an offering combining the Springbox... continue reading »
The Weather Channel Interactive and Pulse 360 are embarking upon an exclusive, multi-year online ad agreement for Weather.com.
Pulse 360 boasts segmented targeting based on locations of interest (parks or resorts, par exemple), weather conditions (Extreme Summer or Winters), behavioral segments... continue reading »
It hasn't been a good week for Comcast.
First a furious customer took a claw hammer to a few phones at corporate, then AP News discovered that the company may be taking the net neutrality controversy into its own hands.
AP News... continue reading »
Over 40 percent of US primary care physicians report they are seeing positive changes in the services they receive from pharmaceutical companies.
The greatest improvements coming in patient management, education and support programs, according to new research from TNS Healthcare, reports... continue reading »
Local advertisers can now buy video ads on Superpages.com.
And in a move suggesting the firm hopes to displace agencies in its wake, Superpages now provides full service ad production.
Depending on an advertiser's needs, Superpages.com is offering production team services. It... continue reading »
While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel.
The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters,... continue reading »
MySpace is moving north, from hometown Beverly Hills to California's tech Mecca — and the home base of myriad venture capitalists — Silicon Valley.
The mega social network plans on hiring hundreds of Valley software engineers in America's digital capital, in... continue reading »
In just another day, the search/ad giant has claimed a bit of success, been criticized by a competitor, had its business model scrutinized, and come under fire over privacy concerns.
Bloomberg News reports Google's multimedia ad formats are performing well. These... continue reading »
The pieces are in place for mobile brand advertising to start scaling up, says eMarketer's Mobile Brand Advertising report, which projects worldwide mobile brand advertising will increase to $3.6 billion in 2011 - nearly 30 times more than the mere... continue reading »
Instead of pouring dollars in research and development over the short-term, Microsoft plans to invest more in small acquisitions costing between "$50 million and $1 billion," according to Reuters.
Sitting on $23 billion in cash, Microsoft has already purchased 23 companies... continue reading »
College students, albeit a small demographic, are among the most sought-after by marketers.
They also have definite ideas about some brands, writes Advertising Age, citing data from the annual GenX2Z College Brand Study, released earlier this month by Anderson Analytics (via... continue reading »
A new kind of junk mail is poised to fill inboxes in the near future: mp3 spam.
The format fools spam filters by posing as a cellphone ringtone, using file names like JustinTimberlake.mp3 and weighing under 100 kilobytes, according to the... continue reading »
Yahoo Sites remained the top US web property as Wikipedia Sites and New York Times Digital moved up within the top 10 sites.
Retail, political, sports and religion sites were the top-gaining categories/sites, according to the comScore Media Metrix monthly analysis... continue reading »
Big name consumer brands are signing on to sponsorships for Sony Television's new Minisode Network as it expands to other venues, reports The New York Times.
The "network" has been running since June on a MySpace page, sponsored by the American... continue reading »
Publishing firm CondéNet has found success in a manner most unexpected: using Facebook applications to engage users and point them to flagship sites and key advertisers, reports Mediaweek.
Facebook's third-party apps don't just give service-hawkers a foot in the door; they... continue reading »