The average UK Internet user spent 36.2 hours online and made 73.2 visits in July, but heavy internet users spent almost three times more time online in July - 99.4 hours - and made more than twice as many visits... continue reading »
UC Berkeley has launched a channel on YouTube, where professors can post lectures on chemistry, physics, biology, and a talk on search engine marketing, given in 2005 by Google co-founder Sergey Brin.
The venue models that of its existing Google Video... continue reading »
Microsoft is out for iPod marketshare with the release of a new Zune player, while Verizon gives the iPhone a run for its money with a new touchscreen phone that looks oddly similar to the mobile handset proffered by Apple.... continue reading »
Microsoft Chief Executive Steve Ballmer has signaled his company's current and future plans to derive significant revenue from advertising, reports The Associated Press.
Ballmer said that within a couple of years, advertising will account for 25 percent of Microsoft's business. Within... continue reading »
The media hype surrounding Second Life doesn't match reality, and metaverses such as Second Life are experiencing slowing growth and limited impact because of the "tethered" nature of the virtual-world experience, according to the Yankee Group, writes MarketingCharts (via Boston... continue reading »
Ooyala, a video startup launched by former Google employees, possesses the lofty - but ultimately unoriginal - goal of maximizing ad opportunities in video.
The firm it hopes to make objects in video clickable, connecting users with info that can be... continue reading »
Martha Stewart and Comcast have partnered for a video-on-demand venture, reports Variety.
The partnership will have Stewart providing seasonal programming to Comcast's VOD channels.
Comcast is among the biggest backers of video-on-demand and Stewart's brand is a major pick-up for them.
Material aired... continue reading »
Avenue A/Razorfish has released a study called the Digital Design Outlook, which finds that the "Web 2.0" trend is going mainstream with online users.
The report suggests publishers and advertisers look beyond mere website and banner ads to build a better... continue reading »
CNN is joining the ranks of Reuters, breaking ground with a giant Times Square-based digital display.
This isn't just any billboard. CNN, now the content provider for Clear Channel's new Spectacolor HD billboard, will not only boast the highest quality of... continue reading »
Google has leveled accusations that the cell phone provider Verizon improperly lobbied the FCC regarding Google's bid for part of the available wireless spectrum, reports Bloomberg News.
Verizon stands accused of meeting with FCC Chairman Kevin Martin privately at the same... continue reading »
Internet advertising revenues (US) for the first six months of 2007 were nearly US$ 10 billion - up some 26 percent from the US$ 7.9 billion in the first half of 2006 - and yet another new record, writes MarketingCharts,... continue reading »
BoingBoing, a popular blog that covers the new and eccentric, has launched a video show — IBM aboard as the venture's first sponsor, reports ClickZ.
BoingBoing TV will do on video what the site has always done in text: Present... continue reading »
In the first three quarters of 2007, the number of media and info industry M&A deals matched the total for 2006.
Deal value also surpassed (by 64 percent) the US$ 60.6 billion in full-year 2006 value, reports The Jordan, Edmiston Group,... continue reading »
MarketWatch, a Dow Jones-owned business news site, is unveiling the first external media campaign it's hosted in two years.
The campaign is designed to encourage users to share and organize site content. Components include SEM, online display ads (with behavioral targeting... continue reading »